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    3. Advanced Google Analytics 4 (GA4) [Released: 8/8/2024]

    Advanced Google Analytics 4 (GA4) [Released: 8/8/2024]

    Posted By: IrGens
    Date: 12 Aug 2024 06:26:11
    Advanced Google Analytics 4 (GA4) [Released: 8/8/2024]

    Advanced Google Analytics 4 (GA4) [Released: 8/8/2024]
    .MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 2h 1m | 295 MB
    Instructor: Dana DiTomaso

    Google Analytics 4 (GA4) sets a new standard for data-driven insights, offering enhanced customization, sharper analysis, and more actionable metrics. In this comprehensive course, join analytics expert Dana DiTomaso as she unveils the full potential of GA4 for intermediate- to advanced-level users.

    Learn how GA4’s innovative data streams and filters provide richer perspectives, while powerful integrations with tools like Google Ads and BigQuery enable deeper optimization across marketing channels. Discover built-in functionalities for event tracking, ecommerce analytics, and GA4’s newest feature—explorations—to extract granular, impactful details about patterns in customer behavior. By the end of this course, you’ll have acquired the skills you need to fully leverage your data, gather strategic business insights, and utilize GA4 effectively across different devices, applications, and platforms.

    Learning objectives

    • Implement enhanced data collection and segmentation strategies using GA4 data streams and filters to capture richer, more segmented datasets and drive granular analysis.
    • Optimize integration with other tools like Google Ads, utilizing advanced GA4 functionality to maximize return on ad spend (ROAS) and marketing performance.
    • Configure implementation of key GA4 commerce and event-tracking components to generate comprehensive insights into customer behavior across core journeys and interactions.
    • Leverage GA4’s deeper cross-channel attribution capabilities to accurately evaluate omnichannel customer acquisition, retention, and lifetime value.
    • Structure highly impactful custom explorations using the full suite of GA4 visualization and configuration tools to uncover actionable patterns in the data.
    • Establish fully customized dashboards and reporting capabilities, taking advantage of the greater flexibility of the GA4 platform to extract key business insights.
    • Utilize GA4 effectively across different devices and platforms to drive reliable, accessible, and integrated analytics data for both the web and applications.

    More Info

    Advanced Google Analytics 4 (GA4) [Released: 8/8/2024]
    UPWARDS