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    3. Adobe: Customer Journey Analytics

    Adobe: Customer Journey Analytics

    Posted By: IrGens
    Date: 29 Oct 2024 20:20:41
    Adobe: Customer Journey Analytics

    Adobe: Customer Journey Analytics
    .MP4, AVC, 1280x720, 30 fps | English, AAC, 2 Ch | 2h 30m | 372 MB
    Instructor: Eric Matisoff

    This course delivers a detailed review of the Adobe Customer Journey Analytics platform. Eric Matisoff explains the unique aspects of Customer Journey Analytics compared to Adobe Analytics, as well as how to apply features for your omnichannel and digital analytics needs. Plus, Eric guides you on how to analyze data using Adobe Product Analytics. Finally, learn several administrative capabilities that are key differentiators of Customer Journey Analytics.

    Learning objectives

    • Differentiate the way data is ingested, processed, and analyzed in Customer Journey Analytics versus Core Adobe Analytics.
    • Summarize the wealth of ways to access Customer Journey Analytics data, including Analysis Workspace, Adobe Products Analytics, Dashboards, and ReportBuilder.
    • Manipulate the Customer Journey Analytics data using Guided Analysis in Adobe Product Analytics.
    • Outline unique administrative capabilities in Customer Journey Analytics to extend the value of data.
    • Differentiate the way data is ingested, processed, and analyzed in Customer Journey Analytics versus Core Adobe Analytics.
    • Summarize the wealth of ways to access Customer Journey Analytics data, including Analysis Workspace, Adobe Products Analytics, Dashboards, and ReportBuilder.
    • Manipulate the Customer Journey Analytics data using Guided Analysis in Adobe Product Analytics.
    • Outline unique administrative capabilities in Customer Journey Analytics to extend the value of data.

    More Info

    Adobe: Customer Journey Analytics
    UPWARDS