Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond (Repost)
Paco Underhill, "Why We Buy: The Science of Shopping–Updated and Revised for the Internet, the Global Consumer, and Beyond"
S.. n & S..r (12-2008) | PDF | 320 pages | ISBN: 1416595244 | 11Mb
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture.
full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
• The latest trends in online retail – what retailers are doing right and what they're doing wrong – and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
• A guided tour of the most innovative stores, malls and retail environments around the world – almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.