Using the Jobs To Be Done (JTBD) Methodology

Master customer-centered innovation with JTBD: identify, prioritize, and solve real customer jobs.

What you'll learn
- Identify and frame customer jobs using the JTBD methodology
- Prioritize customer jobs for effective product and marketing strategies
- Develop innovative solutions aligned with high-priority customer jobs
- Adapt JTBD strategies based on customer feedback and evolving trends

Requirements
- No prior knowledge of JTBD needed
- Basic understanding of product design or marketing is helpful
- Willingness to apply practical exercises and case studies

Description
Are you looking to create products and services that truly resonate with your customers? Do you want to move beyond guesswork and build solutions that directly address real-world needs? Welcome to"Using the Jobs To Be Done (JTBD) Methodology"—a comprehensive, step-by-step guide to mastering one of the most powerful frameworks for customer-centered innovation.

The JTBD methodology shifts your focus from product features to customer outcomes. Instead of asking what customers want, you’ll learn to ask what jobs they are hiring your product to do. This approach not only changes how you think about product development but also transforms your marketing, customer experience, and long-term business strategy.

In this course, we’ll break down the JTBD framework into practical, actionable steps. You’ll learn to identify and frame customer jobs using a structured approach. Through real-world examples and practical exercises, you will discover how to categorize jobs into functional, emotional, and social needs. We’ll guide you through prioritizing these jobs using a matrix that balances urgency, importance, and feasibility, helping you focus on what truly matters.

Once the high-priority jobs are identified, we’ll dive into designing targeted solutions. You’ll learn how to create innovative products and services that align with customer expectations. Additionally, we’ll explore how to use JTBD insights to craft compelling marketing messages that reflect the real challenges and goals of your audience.

Since customer needs and market trends are constantly evolving, you will also gain skills in monitoring and adapting your JTBD strategies. We’ll show you how to continuously gather feedback, track changes in customer behavior, and integrate new insights into your strategy. By maintaining a dynamic approach, you’ll ensure your solutions remain relevant and impactful over time.

Throughout the course, we’ll use the model companyBrightHome Solutionsto illustrate the JTBD methodology in action. You’ll see how a smart thermostat product evolves from understanding customer jobs to designing features that meet practical and emotional needs. From real-time energy tracking to automated comfort settings, every lesson will ground theory in practical application.

By the end of this course, you will be equipped to:

Identify and frame customer jobs with actionable clarity

Prioritize jobs based on their impact and feasibility

Design customer-centric solutions that address high-priority needs

Develop a monitoring plan to adapt strategies as customer expectations change

Whether you're a product manager, marketing professional, entrepreneur, or business strategist, this course will give you the tools to build products and services that genuinely matter. Join us to master the JTBD methodology and transform the way you innovate!

Let’s get started—enroll now!

Who this course is for:
- Product Managers and Designers Looking to build customer-centric products using the JTBD approach.
- Marketing Professionals Aiming to create impactful campaigns rooted in customer motivations.
- Entrepreneurs and Innovators Seeking practical frameworks to align product ideas with real customer needs.
- Business Strategists and Analysts Wanting to integrate JTBD insights into strategic decision-making.
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