Up-Level Your Press Release Writing

Take your Press Release Writing to the Next Level and 'WOW' Journalists, Clients and Bosses

What you'll learn

How to make your press release newsworthy and identify the best story angle

he best process for getting started, especially when you feel overwhelmed and don't know there to begin

Apply tips to structure your releases in a way that tells a story

Write compelling quotes and headlines to take your release to the next level

Significantly improve your writing to take you release from good to GREAT

Identify ways to vary sentence structure by connecting ideas, using subordinating conjunctions, prepositions, and relative clauses

Recognize ways to improve the use of effective wordchoice to take your writing to the next level

Requirements

No prior experience needed - you will learn the basics of press release writing, and for those who are fimiliar or do not need the refresher, you can skip over those lestures.

Description

Unlock the secret to up-leveling your press release writing. By the end of this course, you will be able to take your press releases from good to GREAT and win over journalists, clients, and your bosses. In this course, you'll learn how to tell a story with your press release (and how to identify the most newsworthy topic/story angle), master those tricky headlines and quotes, and significantly improve your writing skills for a well-written press release that is next level. This course is hands-on, and you will have an opportunity to apply what you’ve learned and practice with several examples and assignments.You will learn to:- How to make your press release newsworthy and identify the best story angle- The best process for getting started, especially when you feel overwhelmed and don't know there to begin - Apply tips to structure your releases in a way that tells a story- Write compelling quotes and headlines to take your release to the next level- Significantly improve your writing to take you release from good to GREAT- Identify ways to vary sentence structure by connecting ideas, using subordinating conjunctions, prepositions, and relative clauses- Recognize ways to improve the use of effective wordchoice to take your writing to the next levelMy courses are not gimmicky or full of fluff just to make videos and hours of content. I teach you what you need to know in a streamlined and effective way.I'm confident that this course will bring you enormous value, and my confidence is backed by Udemy's 30-day money-back guarantee. If for any reason you're not satisfied, you'll get a full refund—no questions askedReady to get started? I'll see you inside!

Overview

Section 1: Introduction

Lecture 1 What you will learn

Section 2: Foundations of Press Release Writing

Lecture 2 What is a press release?

Lecture 3 Learn when to write a press release

Lecture 4 Elements a press release must include

Lecture 5 DOWNLOADABLE RESOURCE: AP Style Cheat Sheet

Section 3: Take Your Release from Good to GREAT

Lecture 6 What makes a great press release?

Lecture 7 Determine the press release topic and angle

Lecture 8 Knowing where to begin: Best Practices for getting started

Lecture 9 DOWNLOADABLE RESOURCE: Press Release Questionnaire

Section 4: 3 Elements to Master for a GREAT Press Release

Lecture 10 Perfecting headlines (and sub-headlines)

Lecture 11 Crafting the most important paragraph: the opening paragraph

Lecture 12 Building on your story with quotes

Section 5: 2 Tips to Improve the Quality and Style of your Writing

Lecture 13 Part I: Varying your sentence structure for up-leveled writing

Lecture 14 Part II: Varying your sentence structure for up-leveled writing

Lecture 15 Enhancing and selecting your word choice for a next-level release

Lecture 16 DOWNLOADABLE RESOURCE: Writing Tip Sheet

Section 6: Practicce

Lecture 17 DOWNLOADABLE RESOURCE: Press Release Templates

Public Relations professionals of all levels