Understanding and Managing Customers by Isabel Doole, Peter Lancaster, Robin Lowe
English | October 1, 2004 | ISBN: 0273685627 | 368 pages | PDF | 2.70 Mb
English | October 1, 2004 | ISBN: 0273685627 | 368 pages | PDF | 2.70 Mb
With a clear and accessible writing style and European focus, Understanding and Managing Customers provides a comprehensive overview of the process and pitfalls of understanding and managing customers.