Ultimate Web Scraping Tools And Strategies

Master the concepts and tools for web scraping making the data work for your business

What you'll learn

Use main tools for web scraping

Create effective strategies for web scraping

Use import.io

Do comparative analysis and data hacking

Learn concepts of influencer marketing

Requirements

Students should be familiar with the popular social networking features and software tools

Description

Learn the concepts and strategies of web scraping with our easy to follow course. We start over with the general 'what, where, why' of web scraping and talk about what tools we will use in the process for beginner level web scraping. We will learn about installing import . ioHow to install the tool we will be focusing on during this course. We will also discuss how to properly organize a dashboard to help your company have successful PR pushes. We will do walk through of creating a comprehensive dataset to help your company push news out and build relationships with the journalists you want to approach with company news. You will also learn to discover competitor strategies. You will also learn startegies for websites such as Reddit and Twitter. Learn to gather business data from yelp listings and master the use of Etsy.This powerful training program covers many practical tips and tricks and will help you being a better marketer . So join us and let data work for you..

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Introduction to web scraping

Lecture 2 intro to web scraping

Lecture 3 Strategies for effective web scraping

Lecture 4 Installing import.io

Section 3: creating a PR news dashboard of top industry blogs

Lecture 5 Creating a PR News dashboard for your company - Basics

Lecture 6 Creating a PR News dashboard for your company - Advance features

Lecture 7 Creating a PR News dashboard for your company - Final Steps

Section 4: Tracking your competitors using extractors

Lecture 8 Competitive Intelligence Basics

Lecture 9 Competitive Intelligence Advance Concepts

Section 5: Extracting the top 1000 Twitter Users

Lecture 10 Extracting the top 1000 Twitter Users - Basic Technique

Lecture 11 Extracting the top 1000 Twitter Users - Implementation

Section 6: Reddit Scrapes

Lecture 12 Crawling for Subreddits

Lecture 13 Crawling Subreddits for moderators

Lecture 14 Crawling for moderator submissions

Section 7: Yelp Scrapes

Lecture 15 Crawling the yelp search results page

Lecture 16 Crawling Yelp business profiles

Section 8: Easy Web Based Extractor

Lecture 17 Learning to scrape a website

Lecture 18 Sample Scraping with import.io

Lecture 19 Scarping 500px

Section 9: Using Etsy For Crawling

Lecture 20 Learn to use Etsy

Lecture 21 Sample Scraping

Section 10: Course Summary

Lecture 22 summary

Lecture 23 Bonus Lecture: More Interesting Stuff, Offers and Discounts

Marketing professionals interested in web scraping