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    SpicyMags.xyz

    Ultimate Entrepreneurs Guide To Building An E-Commerce Brand

    Posted By: ELK1nG
    Ultimate Entrepreneurs Guide To Building An E-Commerce Brand

    Ultimate Entrepreneurs Guide To Building An E-Commerce Brand
    Last updated 12/2021
    MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
    Language: English | Size: 2.19 GB | Duration: 1h 44m

    Complete access to my expertise broken down into step-by-step actionable + tactical insights you can apply to your brand

    What you'll learn
    Entrepreneurship and Digital Strategy: real life strategies to grow sales and define a proper tech stack to support your marketing initiatives.
    A Holistic Mini-MBA: Branding, Operations, Pricing, Marketing, E-commerce, Digital UI/UX, Customer Service, Growth Tactics and much more!
    Business concepts and examples of how to optimize your website for higher conversion rates: mobile device strategy, A/B testing, user journey, and checkout.
    Ideal for intermediate level students who are not familiar with business concepts or e-commerce strategy.
    Requirements
    Willingness to learn and grow your professional skills and digital knowledge.
    Open-mindedness and an interest in entrepreneurship and e-commerce.
    Interested in learning more about direct-to-consumer (DTC) brands.
    Computer and internet to access the course content.
    Description
    The digital revolution has completely changed consumer behavior and brands need to respond accordingly. You will learn insider tactics of high-growth Direct-to-Consumer (DTC) digitally native brands!The course bundle covers all major areas to focus on as a business owner to make the right decisions regarding your brand - through an e-commerce lens. My expertise connects cross-functional business units and combines them into a cohesive digital experience. You will learn about: value propositions, branding, operations, CX, marketing, digital strategy, e-commerce, and much more!This course is for the go-getters, brainstomers, ideators, and business owners who want to learn how to execute efficiently and create high-performing brands that have a best-in-class digital experience.

    Overview

    Section 1: Pre-launch Strategy and Building Your Value Proposition

    Lecture 1 Welcome to the Academy!

    Lecture 2 Glossary of Course Terms & Concepts

    Lecture 3 Pre-launch Strategies

    Lecture 4 Product and Value Proposition Intro

    Lecture 5 Value Proposition Checklist and Strategy Builder

    Lecture 6 Scaling & A/B Testing

    Lecture 7 Value Proposition & Product Development

    Section 2: Branding and Packaging Best Practices

    Lecture 8 Branding Basics: Part 1

    Lecture 9 Brand Lens & Style Guide

    Lecture 10 Branding Basics: Part 2

    Lecture 11 Brand Deck Fundamentals: Example Deck

    Lecture 12 Packaging Basics & Suppliers

    Lecture 13 Top 3 Main Boxing Principles

    Lecture 14 Packaging Tips & Brand Example

    Section 3: Operations, Logistics & Customer Service (CX)

    Lecture 15 3rd Party Logistics (3PL)

    Lecture 16 Supply Chain Considerations

    Lecture 17 Shipping Carriers & Methods

    Lecture 18 Best 3PL and Shipping Carrier Options

    Lecture 19 Customer Experience (CX)

    Lecture 20 CX Platform Options

    Section 4: Pricing Strategy

    Lecture 21 Target Market & Profit Margin

    Lecture 22 Cost-Per-Acquisition (CPA) & Wholesale Pricing

    Lecture 23 Luxury Pricing

    Lecture 24 Discounting & Markdowns

    Lecture 25 Bundling & Good, Better, Best Model

    Lecture 26 Payment Methods & Strategy

    Section 5: 10 Marketing Strategies

    Lecture 27 Paid Media Digital Marketing

    Lecture 28 Google & Amazon Search

    Lecture 29 Social Media Channels

    Lecture 30 Out of Home Advertising (OOH)

    Lecture 31 Video and Streaming Platforms

    Lecture 32 Podcast Advertising

    Lecture 33 Public Relations

    Lecture 34 Email Marketing

    Lecture 35 Influencer Marketing

    Lecture 36 Event Based Marketing

    Section 6: E-commerce and Digital Strategy

    Lecture 37 Website Building Platforms & Customer Journey Map (CJM)

    Lecture 38 Shopify Themes + Best E-commerce Apps/Tools

    Lecture 39 UX Bootcamp

    Lecture 40 Wireframes & Mockups - InvisionApp Article

    Lecture 41 Tech Stack

    Lecture 42 Mobile-First Strategy & Responsive Design

    Lecture 43 E-commerce Best Practices

    Lecture 44 Product Category Page (PCP) & Product Detail Page (PDP)

    Lecture 45 Post-Purchase Retention & Loyalty

    Section 7: Conclusion & Thank You!

    Lecture 46 Thanks and Good Luck!

    Founders and e-commerce store owners looking to level up their marketing and digital management skills - whether it be a new startup or existing brand that needs a recharge into digital channels.,Direct-to-Consumer (DTC) brands who want to learn growth tactics and how to optimize their website and user flow. Practical and real knowledge to leverage right away.,Entrepreneurs looking to get actionable insights they can use immediately to increase traffic, lower costs, become more efficient, and create an amazing digital experience.,For those interested in careers within Product Management, E-commerce, Digital Strategy, Entrepreneurship.