Ultimate Entrepreneurs Guide To Building An E-Commerce Brand

Complete access to my expertise broken down into step-by-step actionable + tactical insights you can apply to your brand

What you'll learn
Entrepreneurship and Digital Strategy: real life strategies to grow sales and define a proper tech stack to support your marketing initiatives.
A Holistic Mini-MBA: Branding, Operations, Pricing, Marketing, E-commerce, Digital UI/UX, Customer Service, Growth Tactics and much more!
Business concepts and examples of how to optimize your website for higher conversion rates: mobile device strategy, A/B testing, user journey, and checkout.
Ideal for intermediate level students who are not familiar with business concepts or e-commerce strategy.
Requirements
Willingness to learn and grow your professional skills and digital knowledge.
Open-mindedness and an interest in entrepreneurship and e-commerce.
Interested in learning more about direct-to-consumer (DTC) brands.
Computer and internet to access the course content.
Description
The digital revolution has completely changed consumer behavior and brands need to respond accordingly. You will learn insider tactics of high-growth Direct-to-Consumer (DTC) digitally native brands!The course bundle covers all major areas to focus on as a business owner to make the right decisions regarding your brand - through an e-commerce lens. My expertise connects cross-functional business units and combines them into a cohesive digital experience. You will learn about: value propositions, branding, operations, CX, marketing, digital strategy, e-commerce, and much more!This course is for the go-getters, brainstomers, ideators, and business owners who want to learn how to execute efficiently and create high-performing brands that have a best-in-class digital experience.

Overview

Section 1: Pre-launch Strategy and Building Your Value Proposition

Lecture 1 Welcome to the Academy!

Lecture 2 Glossary of Course Terms & Concepts

Lecture 3 Pre-launch Strategies

Lecture 4 Product and Value Proposition Intro

Lecture 5 Value Proposition Checklist and Strategy Builder

Lecture 6 Scaling & A/B Testing

Lecture 7 Value Proposition & Product Development

Section 2: Branding and Packaging Best Practices

Lecture 8 Branding Basics: Part 1

Lecture 9 Brand Lens & Style Guide

Lecture 10 Branding Basics: Part 2

Lecture 11 Brand Deck Fundamentals: Example Deck

Lecture 12 Packaging Basics & Suppliers

Lecture 13 Top 3 Main Boxing Principles

Lecture 14 Packaging Tips & Brand Example

Section 3: Operations, Logistics & Customer Service (CX)

Lecture 15 3rd Party Logistics (3PL)

Lecture 16 Supply Chain Considerations

Lecture 17 Shipping Carriers & Methods

Lecture 18 Best 3PL and Shipping Carrier Options

Lecture 19 Customer Experience (CX)

Lecture 20 CX Platform Options

Section 4: Pricing Strategy

Lecture 21 Target Market & Profit Margin

Lecture 22 Cost-Per-Acquisition (CPA) & Wholesale Pricing

Lecture 23 Luxury Pricing

Lecture 24 Discounting & Markdowns

Lecture 25 Bundling & Good, Better, Best Model

Lecture 26 Payment Methods & Strategy

Section 5: 10 Marketing Strategies

Lecture 27 Paid Media Digital Marketing

Lecture 28 Google & Amazon Search

Lecture 29 Social Media Channels

Lecture 30 Out of Home Advertising (OOH)

Lecture 31 Video and Streaming Platforms

Lecture 32 Podcast Advertising

Lecture 33 Public Relations

Lecture 34 Email Marketing

Lecture 35 Influencer Marketing

Lecture 36 Event Based Marketing

Section 6: E-commerce and Digital Strategy

Lecture 37 Website Building Platforms & Customer Journey Map (CJM)

Lecture 38 Shopify Themes + Best E-commerce Apps/Tools

Lecture 39 UX Bootcamp

Lecture 40 Wireframes & Mockups - InvisionApp Article

Lecture 41 Tech Stack

Lecture 42 Mobile-First Strategy & Responsive Design

Lecture 43 E-commerce Best Practices

Lecture 44 Product Category Page (PCP) & Product Detail Page (PDP)

Lecture 45 Post-Purchase Retention & Loyalty

Section 7: Conclusion & Thank You!

Lecture 46 Thanks and Good Luck!

Founders and e-commerce store owners looking to level up their marketing and digital management skills - whether it be a new startup or existing brand that needs a recharge into digital channels.,Direct-to-Consumer (DTC) brands who want to learn growth tactics and how to optimize their website and user flow. Practical and real knowledge to leverage right away.,Entrepreneurs looking to get actionable insights they can use immediately to increase traffic, lower costs, become more efficient, and create an amazing digital experience.,For those interested in careers within Product Management, E-commerce, Digital Strategy, Entrepreneurship.