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    3. Troika's ABC Brand Campaign: Start to Finish

    Troika's ABC Brand Campaign: Start to Finish

    Posted By: Landau17
    Date: 23 Sep 2017 10:28:50
    Troika's ABC Brand Campaign: Start to Finish

    Troika's ABC Brand Campaign: Start to Finish
    MP4 | Video: 720p | Duration: 21:32 | English | Subtitles: VTT | 478.5 MB



    Get an inside view behind the making of ABC TV's fall promotional and brand image campaign, and watch a 60-second spot that showcases the network's prime-time shows. See how top branding agency Troika Design Group works with Mike Benson, ABC Entertainment's senior vice president of marketing, advertising, and promotion, to develop a visual interpretation of the network's brand identity. Troika shows how they apply their "liquid light" creative platform to a wide range of programs and actors. Learn how Troika integrated a variety of special effects with live-action footage of the network's stars in this installment of Start to Finish.
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