Top Marketing Mistakes And How To Avoid Them

How to avoid common marketing mistakes by developing strategies that ensure you not only survive you thrive

What you'll learn
You will learn what the most common marketing failings are, so that you too do not fall into the same trap.
You will gain an understanding of 5 proven marketing strategies which you may well know about but possibly do not implement.
You will be given numerous ideas as to how you can go about implementing these crucial marketing practices..
You will gain confidence in your knowledge of marketing strategies.
Learn how best to structure your marketing during Covic.
Requirements
You do not need any prior knowledge. Come ready to take on board whatever ideas you believe would benefit you.
Description
Surveys of small to medium businesses have found that many businesses fail to implement some of the most basic marketing strategies; strategies that can make the difference between 'just surviving' or thriving.  Sadly, these marketing strategies are common knowledge but not always common practice. This course introduces you to the five most common marketing omissions and invites you to examine your own business marketing strategies. Are you on track, or should you be making some improvements? This course is designed to get you thinking about what you need to do to ensure you are on track with crucial marketing that will help you survive. and you will be introduced to some proven approaches you can build upon.A current focus for many businesses, is how to navigate the challenges of dealing with Covid. Consumer habits and their wants and needs have shifted, and in some cases changed dramatically. Businesses need to adapt to these changes. A bonus section has been added to this course to get you thinking about your business in this current environment. You will be introduced to where you need to focus your key marketing practices so that they marry with current consumer habits and also with their needs.

Overview

Section 1: Here's What You Will Learn

Lecture 1 Welcome.

Lecture 2 Customers, Clients, Patients, Patrons, Or Other?

Lecture 3 Here How To Get The Most Benefit From This Course

Lecture 4 Common Marketing Mistakes

Lecture 5 Conclusion To Section 1

Section 2: Marketing Mistake 1: Not Capitalising On Your Goldmine

Lecture 6 Your Database: Your Goldmine

Lecture 7 Database Development

Lecture 8 Investing In Your Goldmine

Lecture 9 Here's How To Increase Turnover By 33%

Lecture 10 Conclusion To Section 2

Section 3: Marketing Mistake 2: Not Using Referral Marketing

Lecture 11 Referrals: The Missing Link

Lecture 12 Why Is It So Hard To Ask For Referrals?

Lecture 13 Referrals text

Lecture 14 Silvia Shares Her 'Non Marketing" Experience

Lecture 15 Conclusion To Section 3

Section 4: Marketing Mistake 3: No U.S.P.!

Lecture 16 It is Important To Identify Your Unique Point Of Difference

Lecture 17 Don't Make This Mistake

Lecture 18 Tips For Crafting Your U.S.P.

Lecture 19 Consider This Suggestion

Lecture 20 Conclusion To Section 4

Section 5: Marketing Mistake 4: Not Upselling

Lecture 21 Up-Selling: It's Low Cost And Highly Effective.

Lecture 22 Two Key Components For Up-Selling Success

Lecture 23 Up-selling Ideas

Lecture 24 Are You Picking Up On Some Helpful Ideas?

Lecture 25 Conclusion To Section 5

Section 6: Marketing Mistake 5: Ineffective Advertising

Lecture 26 Advertising: Cash Cow Or Wasted Money?

Lecture 27 Steps For Successful Advertising

Lecture 28 The Newspaper Advert

Lecture 29 Always Test And Measure

Lecture 30 Conclusion To Section 6

Section 7: Take Action

Lecture 31 Action As A Key To Success

Lecture 32 Conclusion To Section 7

Section 8: Bonus Section

Lecture 33 Embrace Change.

Lecture 34 Pandemic Marketing

Lecture 35 Keep Abreast of Changes

Lecture 36 Boost your Online Presence

Lecture 37 Marketing

Lecture 38 The Changing Face of Marketing

This course is best suited to entrepreneurs and small businesses, however the principles introduced in the course are applicable to all businesses, regardless of size.,This course would suit you if you are needing an introduction to basic yet essential marketing strategies that are important for business growth,If you are thinking of starting a business, then this course is ideal for you.,This course is not for you if you are looking for advanced marketing techniques with in-depth explanations as to how to introduce them into your business.