Thinking Small: The Long, Strange Trip of the Volkswagen Beetle
Thinking Small: The Long, Strange Trip of the Volkswagen Beetle by Andrea Hiott
English | January 17, 2012 | ISBN: 0345521420 | 512 pages | EPUB | 7.03 Mb
English | January 17, 2012 | ISBN: 0345521420 | 512 pages | EPUB | 7.03 Mb
Indeed, the story of the Volkswagen is a story about people, and Hiott introduces us to the men who believed in it, built it, and sold it: Ferdinand Porsche, the visionary Austrian automobile designer whose futuristic dream of an affordable family vehicle was fatally compromised by his patron Adolf Hitler’s monomaniacal drive toward war; Heinrich Nordhoff, the forward-thinking German industrialist whose management innovations made mass production of the Beetle a reality; and Bill Bernbach, the Jewish American advertising executive whose team of Madison Avenue mavericks dreamed up the legendary ad campaign that transformed the quintessential German compact into an outsize worldwide phenomenon.
Thinking Small is the remarkable story of an automobile and an idea. Hatched in an age of darkness, the Beetle emerged into the light of a new era as a symbol of individuality and personal mobility—a triumph not of the will but of the imagination.
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