They Shoot... They Score!: Lessons in Leadership, Innovation and Strategy from the Business of Sports

Featuring fifty interviews with fifty sports executives ranging from team owners, team/company executives, facility designers, and analytics experts, They Shoot…They Score offers a comprehensive guide to applied lessons in leadership, innovation and strategy from the sports industry. Topics covered include Strategic Marketing, Brand Management, Business Analytics and Sport Science, Corporate Culture, Corporate Partnerships, Entrepreneurship, Facility Logistics, Sales, and much more!

Conducted between January and May 2018, these interviews span additional topics such as brand building for pro sports startups, the evolution of sponsorship analytics, applications of experiential marketing, key aspects of stadium design, and college athletic administration.

These interviews cover every major professional sports league in North America (basketball, football, hockey, soccer, baseball), numerous consulting firms (Wasserman, Block Six Analytics, GumGum, Populous), and entities from collegiate athletics and the sports commission world (NCAA, University of Oklahoma, America East Conference, St. Louis and Kansas City Sports Commissions).

Included among the 50 persons interviewed are Joe Lacob (owner of the 3-time World Champion Golden State Warriors), Kerry Bubolz (President and COO of the Vegas Golden Knights), Mark Cuban (owner of the Dallas Mavericks), Dan Flynn (CEO and Secretary General of the U.S. Soccer Federation), Robyn Glaser (Vice President of The Kraft Group), Larry Miller (President, Jordan Brand), Tom Penn (President and Co-Owner of the Los Angeles Football Club), Chris Zimmerman (President and CEO of the St. Louis Blues), and Al Guido (President of the San Francisco 49ers and CEO of Elevate Sports Ventures).

Enjoy My Blog | Subscribe My RSS Channel