The Tao of Alibaba: Inside the Chinese Digital Giant That Is Changing the World

From a long-time Alibaba executive and former special assistant to Jack Ma, this is the first book to articulate how Alibaba's unique culture and “tai chi” management principles are providing a business and economic development model for the rest of the world.

If you took the economic might of Amazon, and added the penetration of Facebook, the ubiquity of Google, and the cultural significance of YouTube, you might have something starting to resemble Alibaba. Commonly mischaracterized as a kind of Chinese eBay for businesses, Alibaba and its interlinked network of products and services have exploded into global markets, disrupting conventional businesses and creating previously unimaginable opportunities for millions of small businesses worldwide. 

This book reveals the Tao of Alibaba—the company’s “secret sauce”—a consciously cultivated ethos and spirit that has enabled Alibaba to weather tough times and setbacks, and persist toward a common mission. It is a blueprint of the company’s management philosophy, crystalized into the most important elements that have driven its success, and it provides a road map for how to incorporate these principles into any organization’s operations. 

Wong distills his nearly two decades of experience inside the company to show readers how to align their organization’s capabilities with performance-maximizing tools in order to achieve success. But most importantly, the Tao of Alibaba teaches the pursuit of greater purpose and meaning, steering entrepreneurs to view their ventures as a vehicle for having profound and lasting impacts on their communities. Ultimately, the lessons shared in The Tao of Alibaba will serve as timeless tools for any entrepreneur seeking to configure their organization toward purpose and impact.

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