The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience

A roadmap for software product teams on designing a great user experience

There was a time when companies could get away with mediocre product experiences. But not any more. Today, consumers expect products that delight. Once someone begins using a digital product, their unique experience unfolds. How you shape that experience is integral to customer satisfaction and future sales. The Data-Driven Product: How to Design, Build, and Evolve Software Customers Can't Live Without guides product teams and their leaders in designing a delightful experience directly inside their web and mobile applications. The book explains why some software products fail to measure up in the eyes of the users—and how to avoid that fate.

This book helps product managers, user experience designers, team leaders, and other stakeholders create software their customers love to use.

It provides:
• A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences
• A guide to setting goals for product success and measuring progress toward meeting them
• A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product
• Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap

The Data-Driven Product was written by a co-founder of Pendo—a SaaS company and innovator in providing software for product managers. The book reflects the author’s passion and dedication to sharing what it takes to build great products.

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