The Attention Merchants: The Epic Scramble to Get Inside Our Heads
The Attention Merchants: The Epic Scramble to Get Inside Our Heads by Tim Wu
English | October 18th, 2016 | ASIN: B01AEPSWB4, ISBN: 0804170045, 0385352018 | 417 pages | AZW3 | 0.86 MB
English | October 18th, 2016 | ASIN: B01AEPSWB4, ISBN: 0804170045, 0385352018 | 417 pages | AZW3 | 0.86 MB
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny.
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