The Upwork Freelance Masterclass With Digital Marketing

Start Your Digital Marketing Career on UpWork and Learn Content Marketing, SEO, Facebook Ads & Marketing, Google Ads….

What you'll learn

Find the Right Audience Through Market Research.

Create an Effective Content Marketing Strategy for Leads & Sales.

Drive Free Traffic to Websites with SEO (Search Engine Optimization).

Master Facebook Ads & Marketing from Beginner to Advanced.

Master Google Ads from Beginner to Advanced.

Get Your First Digital Marketing Jobs.

Requirements

A Computer with Internet Connection.

Description

Would You Like to Work as a Digital Marketing Professional?Then, You've Come to the Right Place!The UpWork Freelance Masterclass with Digital Marketing is an Online Video Course For Anyone Who Wants to Become a Digital Marketing Professional.Inside This Course, You'll learn the Greatest Digital Marketing Skills There Are.This Course Also Includes Premium Support. (We'll answer all your questions within 24 hours).After This Course, You'll Be Able ToStart Your Digital Marketing Freelance Career.Work as a Digital Marketing Professional.Work with Content Marketing.Work with SEO.Work with Facebook Ads.Work with Google Ads.What Skills You Will Have After This CourseFind the Right Audience Through Market Research.Create an Effective Content Marketing Strategy for Leads & Sales.Drive Free Traffic to Websites with SEO (Search Engine Optimization).Master Facebook Ads from Beginner to Advanced.Master Google Ads from Beginner to Advanced.Get Your First Digital Marketing Jobs.What You Will Master Inside This CourseContent MarketingMarket ResearchSEO (Search Engine Optimization)Facebook Ads (Advertising)Facebook MarketingGoogle Ads (Advertising)Find Jobs (Upwork)This Course Includes Templates & Tools That Will Help You Optimize Your Digital Marketing Skills.All of the Tools in This Course are FREE and the Paid Tools are Only the Very BEST.See You Inside The UpWork Freelance Masterclass with Digital Marketing course!Love Robin & Jesper

Overview

Section 1: Introduction

Lecture 1 What is Digital Marketing?

Lecture 2 Digital Marketing Explained

Section 2: Market Research

Lecture 3 Market Research Explained

Lecture 4 Find Target Audience

Lecture 5 Exercise - Buyer Persona

Lecture 6 Find Digital Marketing Channels

Lecture 7 Exercise - Find Digital Marketing Channels

Section 3: NEW: Build a Website in 1 Day

Lecture 8 What You'll Get

Lecture 9 Why Use WordPress

Lecture 10 Install WordPress

Lecture 11 Install a Theme

Lecture 12 Navigation

Lecture 13 Title & Logo

Lecture 14 Pages

Lecture 15 Home Page

Lecture 16 Posts

Lecture 17 Write Blog Post

Lecture 18 Custom Menu

Lecture 19 Backup

Lecture 20 Security

Lecture 21 Anti-spam

Lecture 22 Home-page Design

Lecture 23 Blog

Lecture 24 Sidebar

Lecture 25 Product Page

Lecture 26 Contact Page

Lecture 27 Thank You Page

Lecture 28 Footer

Lecture 29 Fonts & Colors

Lecture 30 Privacy Policy

Lecture 31 Terms & Conditions

Lecture 32 Cookie Consent

Section 4: Content Marketing

Lecture 33 Content Marketing Explained

Lecture 34 Choose Your Objective

Lecture 35 Choose Your Platforms

Lecture 36 Content Formats Explained

Lecture 37 Text Content

Lecture 38 Create Text Content

Lecture 39 Image Content

Lecture 40 Create Image Content

Lecture 41 Video Content

Lecture 42 Create Video Content

Lecture 43 Content Marketing Guidelines

Section 5: Create a Content Marketing Strategy

Lecture 44 Content Marketing Plan

Lecture 45 Measure Results

Section 6: SEO (Search Engine Optimization)

Lecture 46 FAQ

Lecture 47 What Is SEO?

Lecture 48 Before Doing SEO

Lecture 49 Why 91% Don't Get Traffic

Lecture 50 Keywords

Lecture 51 Black Hat SEO vs White Hat SEO

Lecture 52 On Page & Off Page SEO

Lecture 53 SEO Ranking Factors

Lecture 54 Google RankBrain

Lecture 55 Dwell Time

Lecture 56 Keyword Research Explained

Lecture 57 Different Types Of Keywords

Lecture 58 Find Searched Keywords

Lecture 59 Find Keywords to Rank For

Lecture 60 Keyword Research Assignment

Lecture 61 Get Content Ideas

Lecture 62 Get Video Content Ideas

Lecture 63 Spy On Competitors SEO

Lecture 64 Content Ideas Assignment

Lecture 65 On Page SEO That Works

Lecture 66 Page Title SEO

Lecture 67 Write Clickable Titles

Lecture 68 Meta Description

Lecture 69 Using Subheads

Lecture 70 Related Keywords

Lecture 71 Long Content

Lecture 72 Update Your Content

Lecture 73 Internal Links

Lecture 74 Content Writing Assignment

Lecture 75 Backlinks Explained

Lecture 76 The Skyscraper Technique

Lecture 77 Backlinks Assignment

Section 7: Facebook Ads

Lecture 78 Facebook Ads Explained

Lecture 79 Getting Started

Lecture 80 Campaign Setup

Lecture 81 Ads Structure

Lecture 82 Advantage Campaign Budget

Lecture 83 Install Meta Pixel

Lecture 84 Optimisation & Delivery

Lecture 85 Audience

Lecture 86 Placements

Lecture 87 Create DCT Ad

Lecture 88 Verify Instagram Account

Lecture 89 Add 2 Primary Texts + Headlines

Lecture 90 Review & Publish

Lecture 91 Important Stats

Lecture 92 Extract Winning Ads

Lecture 93 DCT with Winners

Lecture 94 Strategies Overview

Lecture 95 Problem & Solution

Lecture 96 Them VS Us

Lecture 97 Statistics

Lecture 98 Testimonials

Lecture 99 Features Point-Out

Lecture 100 Benefits Overlay

Lecture 101 Founder's Story

Lecture 102 Unboxing

Lecture 103 Before & After

Lecture 104 3 Reasons Why

Lecture 105 Ads Manager Overview

Lecture 106 Columns

Lecture 107 Audiences

Lecture 108 Banned Ads/Accounts

Section 8: Facebook Marketing

Lecture 109 Facebook Marketing Explained

Lecture 110 Facebook Profile VS Page

Lecture 111 Optimize Facebook Page

Lecture 112 Build a Community

Lecture 113 10 Post Strategies

Lecture 114 6 Strategies to Increase Reach

Section 9: Facebook eCommerce Ads

Lecture 115 Ecommerce Strategy

Lecture 116 Install Facebook Pixel (Shopify)

Lecture 117 Install Facebook Pixel (WooCommerce)

Lecture 118 Create Your First Ad

Lecture 119 Detailed Targeting

Lecture 120 Finish the Ad

Lecture 121 Ad Sets

Lecture 122 Scale or Stop

Lecture 123 Scale It

Lecture 124 Ads Library

Lecture 125 Ads Manager

Lecture 126 Catalog Setup

Lecture 127 Dynamic Retargeting

Section 10: Google Ads

Lecture 128 New Users Info

Lecture 129 Set Up Your Google Ads Account

Lecture 130 Google Ads Structure

Lecture 131 Networks

Lecture 132 Campaign Start & End Dates

Lecture 133 Campaign URL Options

Lecture 134 Dynamic Search Ads

Lecture 135 Location Targeting

Lecture 136 Languages

Lecture 137 Audiences: Types

Lecture 138 Audiences: Targeting

Lecture 139 Budget

Lecture 140 Bidding

Lecture 141 Automated Bid Strategies

Lecture 142 Manual CPC

Lecture 143 Ad Formulas

Lecture 144 Ad Schedule

Lecture 145 Ad Rotation

Lecture 146 Sitelink Extensions

Lecture 147 Callout Extensions

Lecture 148 Call Extensions

Lecture 149 Structured Snippet Extensions

Lecture 150 App Extensions

Lecture 151 Lead Form Extension

Lecture 152 Message Extensions

Lecture 153 Promotion Extensions

Lecture 154 Price Extensions

Lecture 155 Location Extensions

Lecture 156 Ad Groups Structure

Lecture 157 Set Up Your Ad Group

Lecture 158 Ads Rules

Lecture 159 Successful Text Ads Principles

Lecture 160 Set Up Your Text Ad

Lecture 161 Review Process Shortcut

Lecture 162 Billing

Lecture 163 Dashboard

Lecture 164 Conversion Tracking

Lecture 165 Generate Website Conversion Tracking Code

Lecture 166 Install Global Site Tag

Lecture 167 Install Website Conversion Tracking

Lecture 168 Understanding Keywords

Lecture 169 Keyword Research

Lecture 170 Keyword Planning

Lecture 171 Keyword Organising

Lecture 172 Keyword Match Types

Lecture 173 Negative Keywords

Lecture 174 Finding & Listing Negative Keywords Part 1

Lecture 175 Finding & Listing Negative Keywords Part 2

Lecture 176 Keyword Research - Finding Keywords Part 1

Lecture 177 Keyword Research - Finding Keywords Part 2

Lecture 178 Keyword Research - Finding Competitors Keywords

Lecture 179 Keyword Planning - Using the Buyer’s Funnel

Lecture 180 Keyword Planning - Volume & Costs Estimates

Lecture 181 Keyword Organising - Finding Themes & Wrapping

Lecture 182 Calculate Your Max CPC Bid

Lecture 183 Quality Score

Lecture 184 Ad Rank

Section 11: YouTube Ads

Lecture 185 Why Use Video Ads?

Lecture 186 Connect Google Ads & YouTube

Lecture 187 Starting Our Video Ad Campaign

Lecture 188 Video Ad Formats

Lecture 189 Bidding Strategy

Lecture 190 Delivery Method

Lecture 191 Networks

Lecture 192 Inventory Type

Lecture 193 Excluded Contents, Types & Labels

Lecture 194 Selective Optimisation

Lecture 195 Frequency Capping

Lecture 196 YouTube Keywords

Lecture 197 Topics

Lecture 198 Placements

Lecture 199 Bidding

Lecture 200 Set Up Video Ad

Lecture 201 Companion Banner

Lecture 202 Discovery Ad

Lecture 203 Improve Profits Strategy

Lecture 204 Manage Multiple Accounts (MCC)

Lecture 205 Split Testing

Lecture 206 Remarketing

Section 12: Find Jobs (UpWork)

Lecture 207 Introduction to UpWork

Lecture 208 How to Get Approved

Lecture 209 Create a Specialized Profile

Lecture 210 Importance of Profile Photo

Lecture 211 Profile Title Keywords

Lecture 212 Choose a Profile Rate

Lecture 213 Write Your Profile Overview

Lecture 214 Use an Intro Video

Lecture 215 Set Availability

Lecture 216 Set Languages

Lecture 217 Add Education

Lecture 218 Work History

Lecture 219 Create Your Portfolio

Lecture 220 Select Skills & Expertise

Lecture 221 Pre-packaged Projects

Lecture 222 Testimonials

Lecture 223 Certifications & Employment History

Lecture 224 Get Paid & Tax Information

Lecture 225 Find Qualified Jobs

Lecture 226 Submit a Proposal

Lecture 227 Write a Cover Letter

Lecture 228 Proposal From Client’s Perspective

Lecture 229 Badge Criteria

Lecture 230 Thank You!

Section 13: Bonus Lecture

Lecture 231 Bonus Lecture

Anyone Looking to Master Digital Marketing.,Anyone Wanting to Start as a Digital Marketing Freelancer.,Anyone Looking to Start a Career in The Digital Marketing Space.,Anyone Struggling to Get Website Traffic and Sales.