The Ultimate How To Create A Digital Marketing Strategy

Master Digital Marketing Strategy, Unlock the hidden SECRETS that BIG brands follow to GROW your own Business!

What you'll learn
The fundamentals of Traditional and Digital Marketing
Overview of an effective Digital Marketing Strategy (FULL TEMPLATE INCLUDED)
Earn in-depth Knowledge of effective Digital Marketing Plan and Strategy
Work From Home as a Freelance Marketer & Strategist
Set your Business Goal, Sub-objectives, and SMART goals
Conduct a Situational Analysis and perform a Competitive Analysis
Perform a proper Market Research and Analysis using both Primary and Secondary methods
Establish your Unique Selling Proposition (USP) and capitalize on your Strengths
Analyze obtained results and obtain valuable Insights
Find your Target Audience, segment them, and create your Buyer Personas, and easily convince them to become your customers.
Improve your Brand Identity and Presence, and Grow your Audience
Gain your customers' trust, loyalty, and affinity, and let them become advocates of your brand!
Understand Consumer Behavior, Sales Funnel, and the Buyer Journey
Obtain a Competitive Advantage that guarantees your brand exposure and ensures constant traffic
Use the RACE Planning Framework which is a model successfully used by Big Brands for decades
Create an effective Action Plan and engaging Editorial or Content Calendar
Set your Marketing Budget and Calculate your Return on Investment (ROI)
Increase Conversion Rate by following my own Real World Scenarios and Techniques
Measure progress through Key Performance Indicators (KPIs)
Present your findings to the Management or Top Clients
Requirements
No prior marketing knowledge is required. We will start from the fundamentals.
Suitable for all types of businesses whether you are selling digital products, physical products, or services. The plan works for both B2B and B2C companies.
You should be hungry to learn new stuff and ready to take action to see real results!
Description
They say it’s mission impossible to get more traffic and sales, but I did it without having to waste money and resources or learn complex software.If you can enroll in this course you will increase revenue and sales, and utilize digital marketing channels to reach the right target audience and obtain more leads and traffic.I have been in the Digital Marketing field for years! I have two Master's degrees, the first is in Marketing from UCB, and the second is from the Digital Marketing Institute (DMI) and the University of Salford, Manchester. I aspire to continue my studies and obtain my Ph.D. in Digital Marketing, so I can help you further advance and grow your business!I have tried and tested all the methods out there… but THIS is the easiest and fastest way to get more traffic and sales!My method is to provide a course that is direct and straight to the point. This course is comprehensive, but I tend to avoid wasting people's by including irrelevant materials. It also consists of a 40-page PowerPoint template of a full Digital Marketing Strategy. You could use it for your own business or if you are a freelancer or agency, you can use it to create a full Digital Marketing Strategy for your clients and sell it to them at a high price.By understanding how to create a digital marketing strategy, you can increase your ROI by more than 10,000%!Amazing! Right?But before I share how we get this kind of results… Let me ask you this…Have you tried to get more traffic and sales in the past?If you tried… and failed…I get it! A lot of people get it wrong!But don’t worry!There is a shortcut!I'll tell you right from the start that we have an UNFAIR ADVANTAGE… Introducing The Ultimate How To Create a Digital Marketing Strategy Course.Here is what you will have to do to get more traffic and sales!1. Watch the course videos2. Use the attached digital marketing template3. Take action and apply what you learnedYou will become our next Digital Marketing SUPERHERO!And you will learn new skills, utilize digital marketing channels to reach the right target audience, and obtain traffic, increase revenue, and sales!By the end of the course, you will have gained the practical Digital Marketing Strategy knowledge and skills to:Implement an effective digital marketing strategy that achieves your business goalCreate a compelling Digital Market Action Plan to reach your target audienceConnect with the right target audience through effective digital channels and social mediaMake data-driven decisions based on insights from primary and secondary research performanceMeasure your strategy performancePlus these bonuses:*Lifetime access to the course* Support in the Q&A section*Udemy certification of completion.Just imagine being able to achieve all this, without having to waste money and resources, or learning complex software!Can you imagine that? Do you want to make it a reality?Now here is the deal…I’m offering all that you need in order to get more traffic and sales on a silver platter…All I ask in return is to share your success story…This is the most important thing to me! To see you SUCCEED!I'm entirely confident that the Ultimate How To Create Digital Marketing Strategy Course is exactly what you need to get more traffic and sales finally.So enroll now and join the Ultimate How To Create a Digital Marketing Strategy Course members!I look forward to seeing you inside, in THE Member’s Area!

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 About the Instructor

Lecture 3 Who & why should you take this course?

Lecture 4 The Learning Path

Lecture 5 The Topics being covered

Section 2: Fundamentals of Marketing

Lecture 6 Introduction to Marketing

Lecture 7 What is Traditional Marketing

Lecture 8 What is Digital Marketing

Lecture 9 Benefits of Digital Marketing

Lecture 10 Segments within Digital Marketing

Lecture 11 End of Section Summary

Section 3: Preparing your Digital Marketing Strategy and Plan

Lecture 12 Understanding the Concept of a Digital Marketing Strategy

Lecture 13 Benefits of a Digital Marketing Strategy and Plan

Section 4: Business Goal and Planning for Success

Lecture 14 What are Marketing Goals and Why do you Need them?

Lecture 15 Business Sub-Objectives

Lecture 16 Establishing SMART goals for your marketing

Lecture 17 Iterating on your current Marketing Goals

Section 5: Situational Analysis

Lecture 18 What is Competitive analysis?

Lecture 19 Analyzing Marketing Activities & Performing a Competitor Analysis

Lecture 20 PESTEL Analysis

Lecture 21 Prepare your SWOT Analysis

Section 6: Market Research and Analysis

Lecture 22 Overview of Conducting Research

Lecture 23 Performing a Secondary Research

Lecture 24 The Importance of Conducting a Primary Research

Lecture 25 YouTube Channel: Quantitative Research Real example

Lecture 26 Food Distributor Business: Quantitative Research Real Example

Lecture 27 Interview for Food Distributor Business: Qualitative Research Real example

Section 7: Branding

Lecture 28 Overview about Branding

Lecture 29 The Power of Branding

Lecture 30 Brand Personality

Lecture 31 Unique Selling Proposition (USP)

Section 8: Analyzing Data

Lecture 32 Overview of Data Analysis

Lecture 33 What is a Target Audience?

Lecture 34 Finding your Target Audience

Lecture 35 What is a Buyer Persona?

Lecture 36 Creating your Buyer Personas

Lecture 37 Time to Reflect Back and Iterate

Section 9: Understanding Consumer Behavior

Lecture 38 Overview of Consumer Behavior

Lecture 39 Understanding the Buyer Journey

Lecture 40 The Sales Funnel

Section 10: Choosing the Right Channels

Lecture 41 Marketing Media

Lecture 42 Powerful Content Creation

Lecture 43 Website or Blog: Choose Wisely

Lecture 44 Social Media Facts

Lecture 45 The Most Popular Social Media Channels

Lecture 46 Selecting the Most Effective Social Media Channels

Lecture 47 How Effective is Video Advertising?

Lecture 48 Grow Organically: Search Engine Optimization (SEO)

Lecture 49 Feed their Inbox: Email Marketing

Lecture 50 Small Screen: Mobile Marketing

Lecture 51 Paid Ads: Search Engine Marketing (SEM)

Lecture 52 Paid Ads: Display Ads

Lecture 53 Influencers or Celebrities?

Lecture 54 Affiliate Marketing: Commissions?

Section 11: Planning Framework

Lecture 55 Overview of Planning Framework

Lecture 56 Creating a RACE Planning Framework: Real Example

Section 12: Digital Marketing Strategy Action Plan

Lecture 57 Creating an Effective Action Plan

Lecture 58 Prepare your Content Calendar

Section 13: Identifying and Setting your Marketing Budget

Lecture 59 Overview of Marketing Budget

Lecture 60 Setting your Total Marketing Budget

Lecture 61 Setting your Monthly Marketing Budget

Section 14: Measurement and Progress

Lecture 62 What are Key Performance Indicators (KPIs)?

Lecture 63 Calculating your Marketing Return on Investment (MROI)

Lecture 64 Measuring your Digital Marketing Strategy Effectiveness

Lecture 65 Presenting your Results and Insights

Section 15: End of Course Conclusion

Lecture 66 Congratulations!

Utilize your precious marketing resources toward strategies that will actually grow your business and avoid wasting money..,Everyone who wants to Master Digital Marketing Strategy and Plan.,People who are interested in obtaining an online profession.,This course will allow you to gain the skills needed for a career in digital marketing.,Digital Marketers who want to increase their knowledge and skills and present effective plans and strategies to better serve their clients.,Entrepreneurs whom want to start their own business and need a proper digital marketing strategy in place.,Businesses who are struggling to get traffic and sales.,Anyone who want to use digital marketing to grow their business, be efficient, and utilize their money in areas with maximum conversions..,Digital marketing agencies and people who want to work as digital marketing strategists or freelancer,Anyone looking to add highly paid skills to their CVs,Suitable for freelancers, entrepreneurs, business owners, bloggers, vloggers, and influencers.,Business owners who want to utilize social media, content marketing, video advertising, and also traditional marketing to grow their business