The Trust Formula: A Guide Book for Entrepreneurs

"If you're gonna move mountains, you must know how to move people."

The Trust Formula will guide you through the research, stories, and specific strategies to move your leads, customers, and audience into action.

Creating greater influence, impact, sales and persuasion requires building trust. Trust, is at an all-time low in the marketplace today, but represents the key that unlocks your buyer's brain has not. Dr Dan Sullivan will show you the simple strategies to influence the "decision-making" brain every time.

Learn the effortless approach to building trust and using authentic integrity to influence today's market. Whether you are working online, in person, speaking on stages, or working in sales, building genuine trust in a short window of time will separate you from the pack.

Dr Sullivan's simple, scientific approach helps entrepreneurs achieve reproducible results, even those who hate selling. So whether you are an introvert or extrovert, dealing with highly skeptical audiences, or simply trying to get your teenager to make better choices, The Trust Formula will give you the method, model and system to get repeatable results. Magical outcomes built on a foundation of science.