The Social Media Marketing & Management Masterclass 2023

Master Social Media Marketing & Management, Digital Marketing, Facebook & Ads, Instagram, YouTube, Build a Strategy.

What you'll learn

Social Media Marketing.

Social Media Advertising.

Social Media Management.

Grow an Online Audience.

Freelancing.

Become an Influencer.

Get Hired.

Requirements

A Computer or a Smartphone with internet connection

Description

Congratulations, You Found It!The Social Media Marketing Masterclass 2023 that'll cover all your Social Media needs!This is a 100 % Practical Course - Get Ready For Real Time Hands-On Experience From The First Lecture!Take A Look at These Top Rated Reviews…THESE GUYS ARE AMAZING!!!!! I have purchased several courses with the intention of developing skills pertaining to social media. Nothing came close to this. This course IS ALL YOU NEED… - Maya PopkinI can't emphasize the fact how much I learned from this course. If you're a beginner looking for a course on SMM this is the one - M.Rajesh KumarI ordered several courses about Social Media Management and this one is by far the best. - I. G.The course is updated and a complete Social Media Marketing Course. I learned a lot of things I didn't know I needed in my career as a freelancer. - Laica LapingCourse Goals:Become a Social Media Marketer & Manager.Become a Social Media Marketing FreelancerGet Hired as a Social Media Marketing ExpertWhat's Included:Market ResearchSocial Media StrategyGoal SettingBranding & DesignContent MarketingTrack PerformanceSales TrainingCopywritingSales PsychologyEmotional IntelligencePersuasion & InfluenceCustomer ServiceDifficult ConversationsMarketing ChannelsFacebook AdsFacebook MarketingYouTube MarketingYouTube AdsInstagram MarketingPinterest MarketingLinkedIn MarketingQuora MarketingTwitter Marketing- Lifetime Access to Future Updates- Tools, Articles & Templates- Quick & Helpful Support in the Q&A section- Downloadable Certificate of Completion- 30 Day Money Back Guarantee (No Questions Asked)See You Inside!Love Robin & Jesper

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 How to Use this Course

Lecture 3 What is Social Media Marketing & Management?

Lecture 4 FAQ

Section 2: Market Research

Lecture 5 Market Research Explained

Lecture 6 Find Target Audience (Ideal Customer)

Lecture 7 Exercise - Buyer Persona

Lecture 8 Find Marketing Channels

Lecture 9 Exercise - Find Marketing Channels

Section 3: STRATEGY

Lecture 10 Why You Need a Strategy

Section 4: Goal Setting

Lecture 11 S.M.A.R.T Goals

Lecture 12 Specific

Lecture 13 Measurable

Lecture 14 Achievable

Lecture 15 Relevant

Lecture 16 Time-framed

Lecture 17 Metrics Tracking Explained

Lecture 18 Choose Your Metrics

Section 5: Branding & Design

Lecture 19 Branding for Social Media

Lecture 20 The Structure of Branding

Lecture 21 Branding vs Marketing

Lecture 22 Why You Need a Brand Strategy

Lecture 23 The Importance of Purpose

Lecture 24 Purpose Examples

Lecture 25 Your Purpose

Lecture 26 The Importance of Vision

Lecture 27 Vision Examples

Lecture 28 Your Vision

Lecture 29 The Importance of Mission

Lecture 30 Mission Example

Lecture 31 Your Mission

Lecture 32 The Importance of Values

Lecture 33 Values Examples

Lecture 34 Your Values

Lecture 35 Who Are Your Competitors?

Lecture 36 What Makes You Different?

Lecture 37 Differentiator Examples

Lecture 38 The Importance of Positioning

Lecture 39 Your Positioning Statement

Lecture 40 What is Brand Personality

Lecture 41 Define Your Brand Personality

Lecture 42 Find Your Brand Voice

Lecture 43 The Power of Brand Storytelling

Lecture 44 How to Tell Your Brand Storytelling

Lecture 45 Name Your Brand

Lecture 46 Create Your Tagline

Lecture 47 Your Brand Colors

Lecture 48 Your Brand Fonts

Lecture 49 Brand Logo Types

Lecture 50 Your Brand Logo

Lecture 51 Next Step

Section 6: Content Marketing

Lecture 52 Content Marketing Explained

Lecture 53 Choose Your Objective

Lecture 54 How to Brand Your Content

Lecture 55 Content Marketing Strategies Examples

Lecture 56 Choose Your Platforms

Lecture 57 Find Content Ideas

Lecture 58 Image Content

Lecture 59 Create Image Content

Lecture 60 Video Content

Lecture 61 Create Video Content

Lecture 62 Content Marketing Guidelines

Lecture 63 Content Marketing Plan

Section 7: Track Performance

Lecture 64 Track Your Performance

Lecture 65 Campaign Tagging

Section 8: SALES

Lecture 66 Sales Training Explained

Section 9: Copywriting

Lecture 67 What is Copywriting

Lecture 68 Benefits vs Features

Lecture 69 Know What You're Selling

Lecture 70 Know Who You’re Selling To

Lecture 71 3 Keys to Sell Anything

Lecture 72 Writing Personalities

Lecture 73 It's Never Time or Money

Lecture 74 Headlines

Lecture 75 Subheads

Lecture 76 Use Persuasion

Lecture 77 Use Power Words

Lecture 78 The Steps To a Perfect Story

Lecture 79 The AIDA Model

Lecture 80 Remove Writer's Block

Lecture 81 Call-To-Action

Lecture 82 How To Call-To-Action

Lecture 83 Recap

Lecture 84 Copywriting Assignment

Lecture 85 Copywriting Assignment - Answers

Section 10: Sales Psychology

Lecture 86 Reciprocity

Lecture 87 Curiosity

Lecture 88 Scarcity

Lecture 89 Social Proof

Lecture 90 The 3 Boxes

Section 11: Emotional Intelligence

Lecture 91 Emotional Intelligence Explained

Lecture 92 The Power of Emotional Intelligence in Sales

Lecture 93 How to Increase Sales

Lecture 94 How to Deal with Difficult Customers

Lecture 95 Emotional Intelligence Mastery in 5 Steps

Lecture 96 Exercise - Self-Awareness

Lecture 97 Exercise - Self-Regulation

Lecture 98 Exercise - Social Skills

Lecture 99 Exercise - Empathy

Lecture 100 Exercise - Motivation

Lecture 101 Bonus: EQ Hack

Section 12: Persuasion & Influence

Lecture 102 Persuasion & Influence Explained

Lecture 103 How to Close a Deal

Lecture 104 How to Persuade

Lecture 105 How to Influence

Lecture 106 Persuasion Mastery in 5 Steps

Lecture 107 Exercise - Character

Lecture 108 Exercise - Reason

Lecture 109 Exercise - Emotion

Lecture 110 Exercise - Metaphor

Lecture 111 Exercise - Brevity

Section 13: Customer Service

Lecture 112 Customer Service Explained

Lecture 113 In Demand Customer Service Skills

Lecture 114 Online Customer Service Tips

Lecture 115 Build Customer Rapport

Lecture 116 Build Emotional Intelligence

Lecture 117 Improve Active Listening

Lecture 118 Effectively Written Communication

Lecture 119 Product Knowledge

Lecture 120 Time Management

Lecture 121 Dealing with Upset Customers

Lecture 122 How to Amaze Your Customers

Section 14: Difficult Conversations

Lecture 123 4 Steps For Difficult Conversations

Lecture 124 Exercise: The Discovery

Lecture 125 Exercise: The Mirror

Lecture 126 Exercise: Your Turn

Lecture 127 Exercise: Problem-Solving

Section 15: CHANNELS

Lecture 128 Marketing Channels Explained

Section 16: Facebook Ads

Lecture 129 Facebook Ads Explained

Lecture 130 Getting Started

Lecture 131 Campaign Setup

Lecture 132 Ads Structure

Lecture 133 Advantage Campaign Budget

Lecture 134 Install Meta Pixel

Lecture 135 Optimisation & Delivery

Lecture 136 Audience

Lecture 137 Placements

Lecture 138 Create DCT Ad

Lecture 139 Verify Instagram Account

Lecture 140 Add 2 Primary Texts + Headlines

Lecture 141 Review & Publish

Lecture 142 Important Stats

Lecture 143 Extract Winning Ads

Lecture 144 DCT with Winners

Lecture 145 Strategies Overview

Lecture 146 Problem & Solution

Lecture 147 Them VS Us

Lecture 148 Statistics

Lecture 149 Testimonials

Lecture 150 Features Point-Out

Lecture 151 Benefits Overlay

Lecture 152 Founder's Story

Lecture 153 Unboxing

Lecture 154 Before & After

Lecture 155 3 Reasons Why

Lecture 156 Ads Manger Overview

Lecture 157 Columns

Lecture 158 Audiences

Lecture 159 Banned Ads/Accounts

Section 17: Facebook Marketing

Lecture 160 Facebook Marketing Explained

Lecture 161 Facebook Profile VS Page

Lecture 162 Optimize Facebook Page

Lecture 163 Build a Community

Lecture 164 10 Post Strategies

Lecture 165 6 Strategies to Increase Reach

Section 18: YouTube Marketing

Lecture 166 YouTube Marketing Explained

Lecture 167 About Page

Lecture 168 Channel Banner

Lecture 169 Never Run Out of YouTube Video Ideas

Lecture 170 Find Video Ideas

Lecture 171 Plan Your Video

Lecture 172 YouTube Shorts

Lecture 173 Recording Styles

Lecture 174 Gear Setup

Lecture 175 OBS Setup

Lecture 176 Become Confident on Camera

Lecture 177 How to Record Yourself

Lecture 178 Live Recording Session

Lecture 179 After Editing Results

Lecture 180 Import Your Video

Lecture 181 The 6 Basic Keys

Lecture 182 The 3 Speed Keys

Lecture 183 The 2 Detail Keys

Lecture 184 Live Editing Session

Lecture 185 Add Name Tags

Lecture 186 Add Music

Lecture 187 Export It

Lecture 188 Back It Up

Lecture 189 Upload & Optimize Video

Lecture 190 Thumbnail

Lecture 191 End Screen

Lecture 192 Cards

Lecture 193 Get Your First 100 Subscribers

Lecture 194 Make Money with a Small YouTube Channel

Lecture 195 Write the Perfect YouTube Script

Lecture 196 Film 10 Videos Per Week

Lecture 197 3 Tips to Sell Anything with Video

Lecture 198 Grow Your YouTube Channel from Zero

Lecture 199 How we got 10 Million views on YouTube in 1 year

Section 19: YouTube Ads

Lecture 200 Why Use Video Ads?

Lecture 201 Create a Google Ads Account

Lecture 202 Connect Google Ads & YouTube

Lecture 203 Starting Our Video Ad Campaign

Lecture 204 Video Ad Formats

Lecture 205 Bidding Strategy

Lecture 206 Delivery Method

Lecture 207 Networks

Lecture 208 Inventory Type

Lecture 209 Excluded Contents, Types & Labels

Lecture 210 Devices

Lecture 211 Frequency Capping

Lecture 212 Audiences

Lecture 213 YouTube Keywords

Lecture 214 Topics

Lecture 215 Placements

Lecture 216 Bidding

Lecture 217 Set Up Video Ad

Lecture 218 Companion Banner

Lecture 219 Discovery Ad

Lecture 220 Improve Profits Strategy

Section 20: Instagram Marketing

Lecture 221 Instagram Marketing FAQ

Lecture 222 Instagram Marketing Explained

Lecture 223 Switch to Business Account

Lecture 224 Optimize Profile

Lecture 225 Create Valuable Content

Lecture 226 User Generated Content

Lecture 227 Hashtags

Lecture 228 Tags

Lecture 229 Geotag

Lecture 230 Mentions

Lecture 231 Reels Explained

Lecture 232 Reels Algorithm Explained

Lecture 233 Reels Features

Lecture 234 10 Reels Strategies

Lecture 235 Posts Explained

Lecture 236 Post Algorithm Explained

Lecture 237 Post Templates

Lecture 238 10 Post Strategies

Lecture 239 Stories Explained

Lecture 240 10 Story Strategies

Lecture 241 Highlights Explained

Lecture 242 Highlight Icons

Lecture 243 10 Highlight Strategies

Lecture 244 Live Explained

Lecture 245 5 Live Strategies

Lecture 246 Boost Post

Lecture 247 Analytics & Insights

Section 21: Pinterest Marketing

Lecture 248 Why Use Pinterest

Lecture 249 Create a Business Profile

Lecture 250 Model Influencers

Lecture 251 Profile SEO

Lecture 252 Claim Website

Lecture 253 Create a Design - Board - Pin

Lecture 254 Get Targeted Followers

Lecture 255 Collect Pins and Boards

Lecture 256 Why Pinterest Ads Work

Lecture 257 Set Campaign

Lecture 258 Set Ad Group

Lecture 259 Set Ad Pin

Lecture 260 Pinterest Marketing Assignment

Section 22: LinkedIn Marketing

Lecture 261 Leads Hack Tool

Lecture 262 Optimize Profile

Lecture 263 Why Use a Background Image

Lecture 264 Design a Background Image

Lecture 265 Add Information

Lecture 266 Connect With People

Lecture 267 Growth Hack Tool

Lecture 268 Write an Article

Lecture 269 Export Connections Information

Lecture 270 Company Page

Lecture 271 Advertising on LinkedIn

Lecture 272 Set Content & Audience

Lecture 273 Set Budget & Schedule

Lecture 274 $50 Free LinkedIn Ad Credits

Lecture 275 LinkedIn Marketing Assignment

Section 23: Quora Marketing

Lecture 276 Introduction Quora

Lecture 277 Get Sales - Leads - Traffic

Lecture 278 Content Ideas

Lecture 279 Create Account

Lecture 280 Optimize Profile

Lecture 281 Company Page

Lecture 282 Build a Question List

Lecture 283 Promote Answers

Lecture 284 Optimize Answers

Lecture 285 Set Campaign

Lecture 286 Set Ad Set

Lecture 287 Create Ad & Dashboard

Lecture 288 Quora Marketing Assignment

Section 24: Twitter Marketing

Lecture 289 Find Customers

Lecture 290 Create Account

Lecture 291 Profile Image - Bio - Link

Lecture 292 Header Photo

Lecture 293 Follow Top Influencers

Lecture 294 Hashtags

Lecture 295 How to Get Followers

Lecture 296 How to Communicate

Lecture 297 Create a Poll

Lecture 298 Get More Retweets

Lecture 299 Analytics

Lecture 300 Set Campaign

Lecture 301 Set Ad Group

Lecture 302 Dashboard

Lecture 303 Twitter Marketing Assignment

Section 25: Content Marketing Machine

Lecture 304 The Big Secret

Lecture 305 The Content That Goes on 7 Platforms

Lecture 306 YouTube Content

Lecture 307 Website Content

Lecture 308 Quora Content

Lecture 309 Twitter Content

Lecture 310 Instagram Content

Lecture 311 Facebook Content

Lecture 312 Pinterest Content

Lecture 313 Content Marketing Machine Assignment

Section 26: Bonus Lecture

Lecture 314 Bonus Lecture

Entrepreneurs.,Bloggers.,Business Owners.,Freelancers.,Influencers.,Side Hustlers.,Hobbyists.