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    3. The Revenue Zone

    The Revenue Zone

    Posted By: Free butterfly
    Date: 12 May 2022 18:42:28
    The Revenue Zone

    The Revenue Zone: The Ultimate Playbook for The Next Generation of B2B Sales, Marketing and Predictable Revenue Growth by Tom Burton
    English | May 3, 2022 | ISBN: N/A | ASIN: B09ZKK6C6M | 166 pages | MOBI | 4.00 Mb


    Nowadays it is well known that B2B buyers prefer to be in control of their own buying journeys, remain anonymous for as long as possible, and have a "sales rep free" experience. Do B2B sales and marketing teams have a major problem on their hands or does this shift represent a HUGE opportunity?
    The Revenue Zone provides a step-by-step guide and playbook for marketing and sales executives who are looking to turn this shift in B2B buyer behavior into a major competitive advantage and turn prospects into their own high-performance sales team! In this groundbreaking book you will discover:
  • The shifts and trends behind B2B buying behaviors have created the perfect storm for disruption in the industry.
  • How to successfully navigate this disruption where 3 rules must be adopted.
  • An innovative alternative to out-of-date sales and marketing funnels.
  • How to create a revenue zone that digitally guides high volumes of prospects to your business.
  • How to successfully drive customer expansion using a unique Revenue Expansion Flywheel.
  • How to build a modern and simple technology stack that is required to enable and support this shift in B2B buying behavior.
  • How to take advantage of this opportunity ahead of your competition by quickly transforming your sales and marketing organizations.


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