The Passion Entrepreneur: Business Mindset and Branding fundamental for creative souls.

You were probably told: "Find a job you love, and you won´t have to work a day in your life". But the truth is that most passion-driven entrepreneurs end up working 24/7, and still struggle to get results.Turning passion into a profession is a very widespread dream. Gurus, influencers and good-all motivational posters alike are telling us that all you need to succeed in this life is passion for what you do.This is a big fat lie.Just as love is blind, passion can be blinding too. Turning something so personal, so intimate, into a successful business is no easy feat. But don´t fear. It can be done. You can beat the imposter syndrome, play to your strengths, and build a business that works for you and not the other way around. In this book, you´ll learn to understand your true motivations, align your mindset to those goals, and use them to build a brand that makes sense for your customer, the market, and most importantly: your life.About the author :Adela Alonso Alonso is a Spanish-born strategic branding and innovation consultant with over 15 years of experience in fashion, marketing, and entrepreneurship. She has worked with brands going from retail giants to aspiring designers or tech start-ups helping them build brands and products that attract, interest and convince. After over 10 years working for international fashion labels, she changed her apartment in Dubai for a suitcase and now works 100% remotely while traveling the world.In this, her first book, she introduces the reader to her tried-and-tested strategic brand-building methods, based both on creative thinking and learnings from consumer-applied psychology and neuroscience. Filled with fun anecdotes and actionable exercises, this book is an easy-to-read guide for anyone trying to turn a passion into a profession.