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    3. The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

    The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

    Posted By: AlexGolova
    Date: 29 Mar 2019 15:14:13
    The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation

    The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation by Frans Johansson
    English | October 1, 2006 | ISBN: 9781422102824 | 207 pages | PDF | 0.69 MB

    Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

    Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

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