The Last Customer: An Amazingly Simple Way to Grow Your Business

What would happen if you treated every customer like your last customer? The folks at Gudenov's Restaurant, an eatery that time forgot and the freeway passed by, are about to find out with the help of a very demanding customer — not to mention a ghost from the past! Join them as they learn the real secrets of excellent customer service:
• The last shall be first
• Make the next time better than the last time
• Create a lasting impressionWhen each customer becomes your last customer – the only person who can bring more business your way – everything changes. From people skills to corporate policy, it gives you a powerful new way to focus your whole team on creating happy AND profitable customer relationships.The Last Customer will make you laugh out loud – and at times, tug at your heartstrings – while teaching you how to succeed with customers. Above all, it focuses the meaning of excellent service into one simple, powerful principle, in a book for everyone who works with the public. Filled with best practices and real-world advice, it is much more than a humorous business fable: it is the last book you will ever need on taking care of your customers.