The Insider Amazon Guide For Sellers & Vendors

Learn the internal strategies & concepts that Amazon uses for top brands on the platform, such as Apple, Bose and Lego.

What you'll learn

Learn the strategies and processes that Amazon uses internally to help it's most important brands like Apple, Sony, Lego, etc.

Go from learning the most basic Amazon concepts to the more complex

Understand what makes a product great, by directly impacting the product's IDQ score (a score that Amazon uses to rank products)

Understand what impacts a product's conversion rate and how to improve it

Get exposure to the most important traffic initiatives that Amazon offers, so you can increase your products glance views (Amazon Advertising, Retail Marketing)

Learn about the mysterious drivers of pricing on Amazon

Educate yourself on how to improve your margins (NetPPM) and what the deal is about funding

Understanding one of the most important and least understood parts of Amazon: the BuyBox. Learn about it, understand how to win it and keep it.

Prevent and solve financial penalties: PQVs, PPVs and Chargebacks

Optimize your supply chain

Learn about the best Amazon programs available on topics such as: Traffic & Customer Experience, Business Development & Supply Chain

Learn about Amazon's B2B marketplace, Amazon Business, and how you could actually get greater revenue there in comparison to B2C

Hear about the different countries Amazon operates in and what to know if you are considering expanding

Requirements

No experience needed. For all Levels.

Description

A comprehensive course for vendors and sellers at all stages of their Amazon journey. This is a course based on actual experience of working with brands such as Bose, Philips, Instax and Sennheiser while working in Amazon in the Amazon Vendor Services (AVS) department for just under 3 years. These tops brands are given a tailor made experience on the Amazon platform that vastly improves their experience and performance. For most businesses being on AVS, like the top brands, is not affordable.So I have created a course that distills everything I learnt while working at Amazon for these top brands into this course, so you can access the same strategies, concepts and information. Here are all the techniques, insights and strategies learned working with €1 million a year brands up to €100 million a year brands. The course is split into 3 parts:Part 1 - Crawl: These are the very basics of Amazon, from explaining what an FC is to Brand registry to Amazon's current climate.Part 2 - Walk: This is the real meat of the course, where you'll spend most of your time. Deal strategy, business advice, product optimization and much more.Part 3 - Run: Think you have done everything to improve your Amazon business? Think again. These are the topics that take you to the big leagues.

Overview

Section 1: Crawl

Lecture 1 Introduction to the Course

Lecture 2 The Basics

Lecture 3 Amazon in Today’s World

Lecture 4 Brand Registry

Section 2: Walk

Lecture 5 The Product Journey

Lecture 6 Product Attributes

Lecture 7 Understanding Conversion

Lecture 8 Promotions & Deal Events

Lecture 9 Amazon Advertising

Lecture 10 Retail Marketing

Lecture 11 Price, Profit & Funding

Lecture 12 Winning the BuyBox

Lecture 13 PQVs, PPVs & Chargebacks

Lecture 14 Optimizing a Vendor’s Supply Chain

Section 3: Run

Lecture 15 Amazon Programs: Traffic & Customer Experience

Lecture 16 Amazon Programs: Business Development

Lecture 17 Amazon Programs: Supply Chain

Lecture 18 Amazon Business

Lecture 19 Marketplaces

Amazon Sellers,Amazon FBA Sellers,Amazon Vendors,Amazon AVS Vendors