The Golden Rule

ONE RULE TO RULE THEM ALL

Jack Bogle (Founder and former CEO of Vanuguard): Elliot McGucken's course The Hero’s Odyssey in Arts Entrepreneurship & Technology is an inspiring tribute to the relevance of classical ideals in our modern lives.

Businessweek: From Beethoven to Bob Dylan: "Every artist is an entrepreneur,” argues Dr. Elliot McGucken.

The New York Times: McGucken's course (Hero's Odyssey Arts Entrepreneurship & Technology 101). . . rests on the principle that those who create art should have the skills to own it, profit from it, and protect it. “It's about how to make your passion your profession, your avocation your vocation, and to make this long-term sustainable,” he said.

The Golden Rule stands ready to exalt your art, business, and life across all realms. Do not take my word for it, but enjoy the book’s stories and case studies pertaining to the poets, prophets and entrepreneurs who built brands such as Apple, Virgin, and Vanguard based upon the Golden Rule's simple precept: "Do unto others as you would have them do unto you."

The great entrepreneur Sir Richard Branson stated, “It is counterproductive to be ruthless. You’ve got to treat people as you would yourself wish to be treated, or better.” Jack Bogle, the founder and former CEO of Vanguard (and Dr. E’s friend and mentor!) agreed with Sir Richard in writing, “The Spirit of Trust: My faith in trust goes back to The Golden Rule. We are, after all, implored in the Bible to love our neighbors, not to quantify their character; and to do unto them as we would have them do unto us.”

This book celebrates the diverse ways in which great artists, entrepreneurs, spiritual leaders, and visionaries employed the Golden Rule in exalting leadership, management, sales, marketing, and innovation. The book shares the "Golden Rule" stories, quotes, and insights from the likes of luminaries ranging from Steve Jobs, to Martin Luther King Jr., to Sarah Blakely of Spanx, to Warren Buffett, to Donald Trump, to Nobel Laureate Toni Morrison, to Zig Ziglar, and beyond.

While one could easily make it through a four-year undergraduate degree and MBA without ever hearing of The Golden Rule, nor even being introduced to the vast array of philosophy, mythology, and religion celebrating it, this book places the golden rule front and center–right where it belongs. The concise tome shows how the greatest artists and entrepreneurs took the rule to heart and exalted it in rugged, tireless action as they took their businesses and brands to unprecedented heights. It shows how the greatest success comes from treating everyone–from upper management, to employees, to contractors, to customers–via the Golden Rule.

After Dr. Elliot McGucken healed the blind with his physics Ph.D. dissertation titled Multiple Unit Artificial Retina Chipset to Aid the Visually Impaired and Enhanced CMOS Phototransistors, he left academia to run literary and business websites. The Wall Street Journal Reported: "Elliot McGucken decided to straddle the two worlds. After he earned a doctoral degree in physics/electrical engineering, Dr. McGucken considered himself "fortunate" to get a teaching job at Davidson College in Davidson, N.C., and to continue his engineering research. . . . But then, last year, he won the Innovation Grants Competition sponsored by Merrill Lynch Forum (for an artificial retina chipset for the blind), the virtual think tank of the financial-services company. The contest, now in its second year, gives out $150,000 in prizes for Ph.D.s, and their institutions, who find commercial applications for their research. After winning the contest, he got to tour the New York Stock Exchange. Dr. McGucken caught the entrepreneurial bug. . . .he launched an Internet company devoted to his longtime passions: writing and classical literature."

Come ride with the Hero's Odyssey Mythology Fellowship in studying and exalting the Golden Rule!