The Complete Copywriting Course : Write To Sell Like A Pro
Last updated 3/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.54 GB | Duration: 2h 58m
Last updated 3/2022
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.54 GB | Duration: 2h 58m
Write Effective Sales Copy & Grow Your Business & Career // Access Timeless Copywriting Formulas, Templates & FREE Tools
What you'll learn
How to sell more products and services (just by being helpful!)
How to compel your readers using timeless sales psychology
How to gently + ethically stoke people to act NOW
How to eliminate "stage fright" and “blank page anxiety”
Hacks and secrets from the world's most successful copywriters
The sales psychology you NEED to grow a profitable business
Requirements
Busy business owner? Maxed-out marketer? Fledgling freelancer? This is YOUR course!
All you need is your wonderful brain and a willingness to learn
Grab a laptop or a notepad and a delicious drink…
And LET'S DO THIS!
Description
WANT TO BE A BETTER, MORE SUCCESSFUL COPYWRITER?Do you waste hours – sometimes days – fumbling over your words, then wonder why your copy STILL sounds stilted?And does it feel like information OVERLOAD when you go to try and fix it? Like there's an ocean of copywriting information and advice out there – and it's all just totally overwhelming?LEMME KNOW IF THIS SOUNDS FAMILIAR:You sit down to write but the words don't come. When they do, they sound floppy, lifeless, flat on the page. Worse, you feel kinda greasy, salesy – a little bit 'scuzzy'.And even though you've studied blog post after blog post….Read a few copywriting books….Fallen down endless YouTube rabbit holes….Taken other copywriting courses - eek!!There's still one issue.Your copy isn't working. It's not generating the clicks, shares, downloads and SALES you know you deserve.If that sounds about right, then keep reading…Imagine having everything you need in one place. One quick, efficient, 3-hour course where you could get:- Expert tips to give you a competitive advantage…- Repeatable formulas and timeless sales psychology tactics…- Scientifically proven techniques to boost your confidence…- Fun, interactive copy missions to help you lock down the info…- Brilliantly handy templates you can overwrite… time and time again…If you want to learn how to write powerful copy – that people want to pay you for – sign up for The Complete Copywriting Course, today. With 70,000+ students and over 15,000 5-star reviews – The Complete Copywriting Course is the BEST-SELLING copywriting course on Udemy.PLEASE NOTE: I am a working copywriter out there selling my services, refining them and sharing them back with you inside this course.Please be wary of other instructors on Udemy who claim to be copywriters, but who have simply plagiarised my course and are passing it off as their own. ★★★★★ "I've been down the Youtube rabbit hole trying to learn anything I could about copywriting, and I've already learned more in this class in LESS time. Tamsin is engaging and breaks down copywriting into actionable, replicable steps. My brain is literally buzzing. I feel like I finally GET it. I also love how many opportunities there are to practice what I'm learning, so I know it's going to stick. The confidence this class has given me is priceless. P.S. This is the first training I've taken on copywriting that hasn't bored me to tears. You can tell so much thought, heart, and soul went into making this training. THANK YOU! :)" LindseyNo other course on Udemy gives you all the fundamental tactics you need – in just three hours. No faff, no-nonsense. Just binge-worthy video tutorials, packed with fun, easy-to-remember missions, tools and techniques.Let me emphasise that again… EASY-T0-REMEMBER… That's key to your success, right?If you’ve taken other copywriting courses and found them to be too long, too drawn out, too theoretical… and you're STILL not seeing results? It's probably because it's impossible to absorb all the information. Which is a shame. Because learning how to write persuasive copy has the potential to change everything for you. Check out some reviews from my lovely students below. See for yourself how people are already seeing wonderful results after taking The Complete Copywriting Course – THE BEST-SELLING COPYWRITING COURSE ON UDEMY!★★★★★ "Amazing course! I learned so much. The lessons were light and beautifully explained, the visuals also helped a lot. The information is relevant and applicable, I started taking action immediately. I loved Tamsin's personality and her voice was easy to listen to. I liked that certain things were repeated in various sections, it solidified the information in my head. I will certainly be going over the lessons. This course gave FAR more value than it costs. I would highly recommend it and will be on the hunt for any other content this instructor has out there. Thank you, Tamsin!" Christina F-Thoma★★★★★ "Just the fundamentals section covered more than most copywriting books I've read. I'm moving on to the advanced techniques, and I can't wait. Gonna be learning till late tonight. Better than Netflix." A. Jackson★★★★★ "Best copywriting course on Udemy! Practical and easy-to-follow." Carys. S.WELCOME and great to see you here!My name’s Tam and I’m the copywriter behind some of Udemy’s best-selling courses. My marketing career spans 18 years. For six of those, I've been running a successful copywriting business. The flexibility and freedom to work from anywhere, at any time, is what gets me bouncing out of bed every morning. On top of that, doing something creative that feeds my inner science geek AND pays the bills? Couldn't ask for anything better. I believe copywriting is THE most useful (yet underrated) skill ANYONE can have. And I genuinely can’t wait to share what I've learned with you.It doesn't matter what you do, or what your goal is… it's your words that win hearts, minds and pockets. You could be an app developer, a solopreneur, a digital marketer, a VA, a warehouse manager, a freelance fashion designer, a florist, an IT engineer, a business coach, a high-flying CEO, an artisan baker, an inventor, a tech startup founder, an SEO maestro, a branding agency, an Instagram wannabe, a fitness instructor, a petpreneur, a yacht designer, or a kick-arse web developer If you want to achieve your goals, it all comes down to your WORDS; the words on your website, in your emails, newsletters, pitches, proposals and brochures. Yup, your COPY.And when you can write to persuade? Endless possibilities in your life and business open up to you.So whether you’re a complete beginner or looking to refresh your skills, this course is for you. And I'm going to walk you through the exact steps I take to remember complex topics – and how I implement them to run a profitable copywriting business. And how YOU can too. :)★★★★★ "This course was so informative and has empowered me to get started with my freelance copywriting business right away. The content flowed well and I feel prepared to go it on my own!" J. Smith★★★★★ "SO HELPFUL!!!" Ryan★★★★★ "It’s so obvious now why our copy wasn’t working before. We were making every classic mistake. The tips and tricks I’ve learned on this course have completely changed the way I’m writing. The how to guide make it easy to follow. Now all I need is practice! Add to this the lectures are engaging and get to the point quickly. Thanks, Tamsin." Susan Pascoe★★★★★ "As an absolute beginner, I found it to be incredibly useful in understanding the fundamentals of an essential part of online business. Thank you for offering such a comprehensive course." Ross Cessna>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>IMPORTANT NOTE: I DO NOT use fake reviews. EVER. All my reviews are 100% genuine. Sadly and unfortunately, there are less ethical instructors using underhand strategies to boost their ratings (and diminish the ratings of honest instructors, like me.) Udemy is working hard to combat this, but some continue slip through.So when you choose a course, please, PLEASE, watch some of the videos, and decide for yourself based on quality. And be EXTREMELY wary of courses promising to make you rich without doing any work, or through automation! You cannot automate copywriting!<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<WHAT THIS COURSE ISN'TThis course isn't about dry-as-sand theory. Nor does it require hours of sitting in front of a computer screen watching video after video, until your eyes grow droopy.This course is about fresh actionable lessons, delivered succinctly. (Just like good copy!)And it's about practical, but fun copy missions and memorable formulas you can put to work – even in your next email.In fact, I'm so confident you're gonna LOVE IT, if you don't agree, I offer a 100% MONEY BACK GUARANTEE within 30 days. So you've got nothing to lose, by having a sneaky peek, right?Okay, ready to get started? Pull up a chair, grab your laptop and let’s begin this exciting adventure together, today.To you and your copywriting success!★★★★★ "Definitely a good match. The presenter starts from scratch but never assumes the audience is stupid. Also, love her energy & passion. This is not only teaching me skills, it's invigorating me!" D. Biancotti★★★★★ "I really love this course, everything is broken down into simple steps and very well explained with plenty of examples and exercises to give you a chance to see if you understand it before you move on to the next lesson. Would definitely recommend this course." Sean Smith ★★★★★ "As a complete novice to copywriting, I absolutely enjoyed the pace of the course. Tamsin brought a wealth of knowledge and energy to every lesson. You can tell that she put her heart into this and it shows. My main takeaways were grasping an understanding of persona, WIIFM, features and benefits. I would highly seek out and recommend her future courses to everyone!" Jacquie DearBY THE END OF THIS COURSEYou'll have EVERYTHING you need to write sizzling, sparkling sales copy. Copy that will increase your conversion rates.Which is the fancy way to say… people are MUCH more likely to take action after reading your copy.Whether that's to…- Buy your latest package, service, programme, subscription or product. - Sign up to your club, membership, mailing list, or event. - Click on a link, share your content, or download an eBook.The fact is: good copy motivates people.PLEASE NOTE: This isn't magic and it's not a get rich scheme! You must put the work in. (As with anything in life). You must practice, polish and never stop honing your craft. But with these skills as your foundation, I'm confident you will have everything you need to get started.SO! Take The Complete Copywriting Course and never again will you have that teeth-gnashing frustration of not knowing where to start. Imagine that! No more blank page anxiety. No more blinking cursor of doom. No more putting it off for yet another cup of tea. Ugh, we've all been there.★★★★★ "This course has removed so much confusion and guesswork in my writing."★★★★★ "AWESOME course! This stuff is almost a no brainer… When you hear it you finally realize you knew what to do all along. It all makes so much more sense. And, the awesome examples + resources that come along with this course, really helps you understand copywriting on another level. You can definitely tell a lot of hard work went into putting this course together. Totally worth the buy." K. McMurrick★★★★★ "I'm happy I took this course because it increased by copywriting knowledge tenfold. Now I know what I'm looking at when it comes to copy." E. LemusIS THIS YOU?You're fed up with jigsaw-piece learning from random blog posts and YouTube videos that send you down an internet rabbit hole You feel overwhelmed by all those "Copywriting Tips" articles… You don't have the time (or let's be honest… brain space) for huge, long, drawn-out courses.You want actionable tactics that get you to where you wanna be quickly and economically.★★★★★ "I love being able to follow systems and formulas and know that they're going to get me results."★★★★★ "The course so far is absolutely fantastic. Loads of well-thought-out and creative information, tricks and (most importantly) a massive time-saver for any current or aspiring writer."★★★★★ "I've been writing ad copies particularly on Google Adwords and Bing Ads for a few years now as an SEO and SEM guy. I don't have any formal copywriting or related courses so getting Ms. Henderson's course is a huge help! I've already applied some of the things I've learned to my work and saw BIG and better results! Highly recommended!" Nikolai Lacson★★★★★ "She is a great instructor. I thoroughly enjoyed this course, the best so far. The content is excellent and she did it in such a timely manner. Would definitely recommend her." Annie Watson★★★★★ "I love the instructor's take on this course, it's very insightful but also not boring like a long class lecture." Karen Hill★★★★★ "Great course very in-depth!!" Joshua harpHERE'S WHAT YOU'LL GET IN THE COMPLETE COPYWRITING COURSE (NOW WITH EXTRA RESOURCES):- IMMEDIATE LIFETIME ACCESS to all the systems and techniques you need to improve the conversion rate of everything you'll write again.- THREE HOURS OF BRIGHT, ENGAGING VIDEO TUTORIALS chopped into digestible 9 to 10 minute bite-sized chunks.- SCIENTIFICALLY-PROVEN STRATEGIES That. Just. Work.- RINSE AND REPEAT FORMULAS that remove guesswork, head-scratching and I-dont-know-where-to-start crazy eyes.- PEEK OVER MY SHOULDER VIDEOS to give you REAL WORLD examples, analysis and context.- EXTENSIVE, TIME-SAVING TEMPLATES you can use again and again (just download and overwrite)- 30-DAY MONEY BACK GUARANTEE if you're not completely satisfied.- DOZENS OF RESOURCES, downloadable PDFs and At-A-Glance guides - worth the price of the course alone.★★★★★ "Very knowledgeable and well thought out. The instructor is dazzlingly gifted. She's clear and concise with actionable steps that you can implement now. Her openness and transparency make her approachable (answers questions and reviews). She seems genuinely passionate about your need to succeed. Lots of bite-size nuggets to digest."★★★★★ “Much more understandable than all the other courses I've taken elsewhere. Thank you!"★★★★★ "I always thought copywriting was complicated until I took this course. I really see myself doing this for a living. I can't wait to complete the next course on portfolio creation. Thanks for the examples and resources that really add credibility to what you teach." K. TynesWHY TAKE THIS PARTICULAR COURSE?Yes, there are other copywriting courses out there promising to teach you these skills. BUT, are they easy to remember? And more importantly… to REPEAT?Not only is this course designed to get you racing to competency. (You'll whizz through it, gaining a confidence-boosting sense of accomplishment)….It's also EASY TO REPEAT. (Because if you can't repeat what you've learned, then…um, what's the point?)Take The Complete Copywriting Course and you'll be writing high-income sales copy, with ease. End result? More success for you, your business and your client's businesses.★★★★★ "The lectures are so logical and easy to follow, I'm already applying persuasion techniques to my writing and seeing results."★★★★★ "Love it. Good teacher, great curriculum, and real-world examples and applications. Very nice." Sonny de Oliveira★★★★★ "I started this course cause I was struggling with writing my website copy. It gave me lots of tips and examples that I could use immediately and now my website copy, and not only, is much much better! Thank you, Tamsin! Simone p.s. and thank you for improving the audio of the course ;-)" Simone MeiAND BECAUSE YOU DON'T HAVE LIMITLESS TIME…The Complete Copywriting Course is designed to give you EVERYTHING you need… In just THREE hours. (In your own time. At your own pace).A MINUSCULE investment of time for a skill that's gonna pivot your personal and professional life forever, don't you agree?IMPORTANT NOTE: I've designed this course to be simple, but not simplistic. - Each lecture is compact, concise and distilled into three key points – with a copy mission to lock in the information as you go.- Udemy recommends this system, as it has been proven to be the most effective way to learn new topics.- This course is the result of 12 months of intense, writing, planning and research to crystallise the most important information into the most accessible and easy to repeat lessons. I really hope you love it.★★★★★ "Within 5 minutes Tamsin had given me 3 powerful and free tools that will revolutionize my writing. I couldn't be happier! Can't wait for the rest of the content."★★★★★ "Crucial strategies for anyone who wants to persuade with their words. This course is worth five times the price."★★★★★ "Aprendiendo formas de redacción en poco tiempo con herramientas útiles para usar ya."★★★★★ "The teaching is so amazing, so nice and fun to hear her lecturing! Way too many examples and missions to improve which is UNIQUE and so helpful! If there was only a way to keep in touch or contact the teacher easier, it is even more amazing! THANK YOU"★★★★★ "Its a good match for me. As I'm a fresh grad trying to help expand my parents' business. This is a perfect course to leverage my marketing skills."WHAT'S IT LIKE TO TAKE THE COMPLETE COPYWRITING COURSE?It's FUN, energetic and interactive (with a pop culture twist)It's also practical and process-oriented.. kind of like a one-on-one workshopIt covers the most memorable, time-tested and TRANSFERABLE techniques of the world's best copywritersIf you're a beginner, it'll quickly take you to an advanced level.Already a copywriter? It'll sharpen your skills and get you writing profitable copy with comfort and fluidity.WHAT CAN THIS COURSE DO FOR YOU?- This course is for you if you dream of tapping away in cosy coffee shops, earning cash to take your family on fancy trips to Europe, never to flinch at the cost of overpriced lattes again.- This course is for you if you're fed up with the daily grind and want a well-paid alternative to an existing job.- It's for you if you're looking to crank up your career prospects and earning potential - no matter what you do for a living.- It's also for you if you're an entrepreneur or business owner looking to grow your bottom line. - It's for you if you want more people to listen to you: your campaign, your press release, your marketing plans, your policies, your non-profit goals, your guidelines, even your choice of where to go for dinner…- It's also for you if you're a coder looking to improve your copywriting skills. Because when you can code AND write to persuade? Dynamite. That's you.In essence, it's for ANYONE that writes.IS THIS COURSE RIGHT FOR ME?Absolutely.It doesn't matter where you are in your copywriting journey. It's suitable for all levels.Take it in your own sweet time, or power through in three hours.FROM BEGINNER TO ADVANCED… NO EXPERIENCE REQUIREDThe great thing is… To take The Complete Copywriting Course, you don't need to be a writer. And, you don't need any previous experience. That's because copywriting isn't some mystical, unattainable skill only achieved by the lucky few sprinkled with unicorn dust. It's a learned skill. I'm living proof that with just a few simple formulas and techniques, you can be confidently writing sparkling high-income sales copy, too.All you need is a laptop, this course and a willingness to learn.Ready to get started?WHY START NOW?Right this minute, your competitors are learning how to become better copywriters.Copywriting is a blazing hot opportunity at the moment. But you have a distinct advantage. No other course offers the same memorable learning style, actionable tactics and real-world examples that you'll find here.Enrol today, and start seeing results in your next email.(Don't forget Udemy offers a 30-Day 100% money-back guarantee - so there's no risk involved if it's not for you).★★★★★ "Love love love it! Great tips and info! And I love the easy-to-follow presentation. I am going to apply this to one of my client's copy!"★★★★★ "I've always known that writing persuasively is one of my strengths, but I never gave it a name until now. This course is doing much more than giving that skill a name, but teaching me the art and science behind it. Love it." K. DeWitt★★★★★ "Learning how to write to persuade is THE most profitable skill you can learn". Rob Percival, Best-Selling Udemy instructor."THANK YOU FOR YOUR TIMEI can't wait to help you become a successful copywriter, so you can start enjoying all the wonderful benefits in brings.- TamsinP.S. I'd love to get to know more about you and your goals for taking this course! So enrol in The Complete Copywriting Course now, introduce yourself in the Q&A and let's begin this exciting adventure today!★★★★★ "love it! very easy to follow along with :)" Katrina White★★★★★ "This was a fantastic and thoroughly enjoyable course. Tamsin has a lovely, affable style and the lectures are busting at the seams with information. Great work - and I love the way the course is an active, rather than passive, experience!" N. Skerten★★★★★ "There are many tips and pointers given by Tamsin in this course which I never would've guessed or known. I can't wait to start applying them in my own copywriting. I've also started to look at ads and copies out there in a different way now - trying to connect to what I've learnt from the course. Tamsin is very engaging and her explanation just makes sense. The copy mission in each lesson is a great way to immediately apply the skills learnt. There should be more of it! And, more real examples too. "★★★★★ "Yes, this is exactly what I have been looking for. I'm blown away by the information and how she makes it easy to understand!" Mike Breeze.★★★★★ "I was already writing sales copy, but this course has turned me into a more confident, capable copywriter."★★★★★ "I'm a recently self-employed Nutritionist. My writing experience is logical, factual and unemotional. My grammar style is passive and long-winded. I have read articles and books on how to be a better writer, but I wanted a course that walks me through how. I want to understand how to be compelling at a deep emotional level, so it becomes instinctive and doesn't require effort. So far, Tam has ticked all the boxes and I'm eager to learn more! After finishing her course, I feel armed with knowledge. She provided many real-life examples and copy missions (which I love), but I'm still nervous and Tam is very encouraging saying all I need to do is practice." S. Leung★★★★★ "É muito mais do que eu esperava! A instrutora é ótima. Mesmo sendo em inglês o conteúdo vale muito a pena para quem precisa escrever em qualquer idioma."
Overview
Section 1: Introduction
Lecture 1 What Is Copywriting? (And Why It's Your Secret Business & Career Building Tool)
Lecture 2 Before we get started + BONUS
Lecture 3 Welcome! How To Get The Most Out Of This Course
Lecture 4 Your Resources
Lecture 5 3 x Amazing Tools That Will Make You A Better Copywriter
Lecture 6 The Seductive Power of Words (and How To Harness Them)
Lecture 7 BONUS - 317 Power Words To Crank Up Your Copy
Lecture 8 Peek Over My Shoulder >>> POWER WORDS
Section 2: Bite-Sized Fundamentals
Lecture 9 How To Master WIIFM (What's In It For Me)
Lecture 10 BONUS MISSION - WIIFM
Lecture 11 Peek Over My Shoulder >>> WIIFM
Lecture 12 How to Flip Features into Benefits Like A Pro
Lecture 13 BONUS MISSION - Features Into Benefits
Lecture 14 Remember: B2B Customers Eat Pizza Too
Lecture 15 Peek Over My Shoulder >>> Features Into Benefits
Lecture 16 How To Use Emotion To Motivate Your Reader
Lecture 17 The Secret To "Show, Don't Tell"
Lecture 18 The Importance Of Creating A Meaningful Persona (And How To Create One)
Lecture 19 How To Write Like You Speak For Ultimate Persuasion
Lecture 20 Peek Over My Shoulder >>> Write like you speak
Section 3: The Secret To Creating A Winning Plan
Lecture 21 The Secret To Creating A Winning Plan
Section 4: Call To Actions
Lecture 22 How To Write An Irresistible Call To Action
Section 5: Formulas
Lecture 23 Meet PAS and AIDA… Your Two New Best Friends
Lecture 24 BONUS MISSION - Formulas
Section 6: Headlines In A Nutshell
Lecture 25 How To Write Incredibly Effective Headlines
Lecture 26 Bonus mission >>> Headlines
Lecture 27 Peek Over My Shoulder >>> Headline Hack
Section 7: Welcome To The Pocket Guide Section And How To Use It
Lecture 28 Welcome And How To Use The Pocket Guides
Section 8: Pocket Guide To Press Releases
Lecture 29 How To Write Press Releases Journalists LOVE
Lecture 30 How To Write Press Release Quotes That Don't Suck
Section 9: Pocket Guide To Case Studies
Lecture 31 High-Paid, High-Demand – How To Write Excellent Case Studies
Lecture 32 The Secret Sauce Questions To Ask Your Interviewee
Lecture 33 Peek Over My Shoulder >>> Case Studies
Section 10: Pocket Guide To Emails
Lecture 34 How To Write Emails People Click, Read And Act Upon
Section 11: Pocket Guide To Web Copy
Lecture 35 How to captivate your readers with awesome web copy
Lecture 36 Peek Over My Shoulder >>> Web Copy
Section 12: Thank You & My Favourite Resources
Lecture 37 My favourite resources
Lecture 38 Thank you!
Section 13: WHAT NEXT?
Lecture 39 NEXT STEPS: Ready to build your portfolio now? Check this out
Marketers who want to increase their earning potential and career prospects,Business owners looking to attract more leads and more sales,Freelancers who want to upskill as fast as possible,Busy people who want to learn copywriting as quickly and effectively as possible!,Anyone who wants to understand the sales psychology you NEED to grow a buzzing, profitable business