The Branding Masterclass The Entire Brand Design Process

Sketching, Graphic Design, Logo Design, Brand Voice, Color & Typographic Systems, Portfolio and Client Presentations

What you'll learn
The Entire Branding Process from Sketch to Finished Client Presentation
Understand Everything About Client Briefs
Learn to Ask the Right Questions to the Client
Learn to Conduct Client and Competitor Research
Find Your Target Audience and Product Customer Profiles and Personas
Find Your Style Direction and Produce Stylescapes, Moodboards and Other Presentations
Find a Brand’s Position in the Market
Work through Word Association Exercises, Word Mapping and Learn HOW to Brainstorm
Learn How to Sketch and Sketch Various Concepts
Learn How to Select Concepts for Further Development
Work through the ENTIRE Logo Design Process
Learn How to Choose the Right Typeface
Develop a Typographic System
Create a Flexible Color System
Understanding Color Psychology and its Effect on Brand Design
Working with Projects and Mockups to Further Develop Color Palettes
Applying Our Brand Systems to Real World Projects like T-Shirt and Bag Designs
Learn How to Write Ad Copy for your Brand
Creating and Writing your Brand Voice and Language
Create Photography Rules for Brands
Create a Full Client Presentation
Creating a Behance Portfolio Case Study
Understanding the Basics of Brand Standards and Brand Guidelines
Requirements
Access to Photo Editing and a Vector Editing Program (This course uses Adobe Photoshop and Adobe Illustrator)
Basic Working Knowledge of a Photo Editing or Vector Editing Program
Description
This course covers all aspects of the brand design process. From sketching to portfolio presentations there is not one thing this class leaves out. It is massive covering topics such as:Understanding Client BriefsLearning to Ask the Right QuestionsClient and Competitor ResearchFinding a Target AudienceCreating a Customer PersonaFinding a Style DirectionFinding a Brand’s Position in the MarketWord Association ExercisesWord Mapping and Other Brainstorming ActivitiesSketching ConceptsLearn How to be CreativeHow to Select Concepts for Further DevelopmentThe Entire Logo Design ProcessPicking the Right TypefaceGridding and Finalizing Our LogosCreating a Logo SystemCreating Typographic SystemCreating a Flexible Color SystemUnderstanding Color Psychology and its Effect on Brand DesignWorking with Projects and Mockups to Further Develop Color PalettesApplying Our Brand Systems to Real World ProjectsLearn How to Write Ad Copy for your BrandCreating and Writing your Brand Voice and LanguageCreating Photography Rules for BrandsDeveloping a Full Client PresentationCreating a Behance Portfolio Case StudyUnderstanding the Basics of Brand Standards and Brand GuidelinesThe brand development process plays a critical part of the marketing and success of a company. I want to show you not only what successful brand design looks like but also how to brainstorm these concepts and ideas to finally turn that spark of an idea into a fully finished project ready for the client presentation, your portfolio and the world. This class gently guides you through this process with a practical real world branding project using a case study for a sushi restaurant and delivery service. I created this course so you can start to offer branding packages to land bigger higher paying clients and propel yourself to the next level in your design career.This course gives you the tools to know how to spark creativity, ideas, concepts and put them into motion. We go over several tools to help prevent creators block and to make it easy to come up with ideas that are relevant, authentic and meaningful. Looking at blank pages never have to be scary again. You will feel confident filling those pages with finished polished content that will wow your potential clients. We will work on building a finished case study presentation for you to start building a strong portfolio. We will work on creating both a client presentation and a brand guidelines manual to help people know how to use your brand design and identity system you developed. This course has a nice balance of theory and practical software projects. This class is for those who have taken any of my software courses or have basic knowledge of Adobe Photoshop and Adobe Illustrator or Adobe alternatives design programs as we will not cover the beginner level software basics.This course comes loaded with a 50 page brand design guide that details the entire class in an easy to read accessible pdf. This course comes with style presentation Adobe photoshop template, an Adobe Illustrator brand presentation template and an Adobe Photoshop Behance portfolio template and more. Ready to start changing more, elevate your design offerings and change the direction of your career? Want to be a designer that understands both the business and design aspect of the branding process to craft strong brands. I will see you in the first lesson.

Overview

Section 1: Course Introduction

Lecture 1 Course Introduction

Lecture 2 Course Guide and Student Facebook Group

Section 2: Brand Design Theory (Downloadable Files for this Section in Lesson 1)

Lecture 3 Introduction to Brand Design

Lecture 4 Introduction to Brand Design - Part 2

Lecture 5 The Client Brief

Lecture 6 Research

Lecture 7 Target Audience

Lecture 8 Finding Your Style Direction

Lecture 9 Creating a Stylescape

Lecture 10 Creating a Stylescape - Part 2

Lecture 11 Creating a Stylescape - Part 2

Lecture 12 Word Association Exercise

Lecture 13 Word Mapping

Lecture 14 Sketching Warm Up

Lecture 15 Sketching Our Concepts

Section 3: Logo Design Section

Lecture 16 Getting Started

Lecture 17 The Knife Concept

Lecture 18 3

Lecture 19 Working with Typography

Lecture 20 Choosing Our Concepts

Lecture 21 Refining Our Concepts

Lecture 22 Extra Lesson: Logo Design Mockup

Lecture 23 Our Last and Final Concept

Section 4: Developing a Logo System

Lecture 24 Perfecting and Gridding The Logo

Lecture 25 Gridding Our Logo

Lecture 26 Alternative Presentations

Section 5: Developing a Typographic System

Lecture 27 Typographic Systems - An Overview

Lecture 28 Typographic Systems - Examples

Lecture 29 Menu Layout

Lecture 30 Menu Layout - Part 2

Lecture 31 Developing a Type Scale

Section 6: Developing a Color System

Lecture 32 How to Choose Color

Lecture 33 Psychology of Color

Lecture 34 Flexible Color Systems

Lecture 35 Creating Our Chopstick Wrapper

Lecture 36 Wrapper Layout

Lecture 37 Exploring Different Color Options

Lecture 38 Applying Colors to Our Menu Project

Section 7: Brand Voice and Language

Lecture 39 Brand Voice & Language

Section 8: Photography System and Rules for Photos

Lecture 40 Setting Rules for Photos

Section 9: Brand Projects

Lecture 41 T-Shirt Design Project

Lecture 42 Delivery Bag Project

Section 10: The Client Presentation

Lecture 43 How to Present Your Work

Lecture 44 Strong Client Presentation Examples

Lecture 45 Sushi Club Presentation

Lecture 46 Part 2

Lecture 47 App Icons and More

Lecture 48 Exporting

Section 11: Behance Portfolio Presentation

Lecture 49 Portfolio Case Study Introduction

Lecture 50 Part 2

Lecture 51 Part 3

Lecture 52 Loading Our Presentation on Behance

Lecture 53 Behance Template

Section 12: Brand Standards Manual

Lecture 54 Brand Standards Examples - Guidelines Template Attached

Lecture 55 Brand Guidelines Manual

Section 13: Bonus Lecture

Lecture 56 Bonus Lecture

Graphic designers wanting to learn more about the entire branding and brand design process,Anyone wanting to add brand packages to their client offerings,Anyone interested in the Logo Design Process,Anyone wanting to go deeper with design theory and see it applied to a real world brand design project,Anyone wanting to learn how to be creative, brainstorm and come up with concepts and ideas,Anyone wanting to build a portfolio