The 43 Commandments of Email Copywriting

This book you’re checking out is for both novice and seasoned online-marketer alike.

I don’t care if you couldn’t sell a life jacket to a drowning man. Because if you simply apply the copywriting insights contained in this book, you’ll be well on your way to making your first big bundle of sales online.

Are you an experienced marketer?

Great.

Then by following these sales secrets, your sales will consistently increase like Jay Leno’s car collection.
Listen, in the same way that exercising and eating better will improve your health, applying these 43 commandments will improve your sales.

OK, enough corn, let’s get to the red meat.

Here’s a Little Taste of What’s Inside:

*The 5-minute" secret to writing promotional emails at almost breakneck speed. (This can help people who even struggle to write a shopping list become fast writers.)

*World-renowned cognitive scientist's secret to capturing and keeping people's undivided attention. Studies show that people find this neurologically impossible to ignore. (In fact, brain scans have shown that it lights up a certain part of the brain responsible for ratcheting up attention. Use this in your sales and marketing messages and watch what happens.)

*A dignified way to get even the most ADHD-riddled people to immediately stop what they're doing and read your emails from top to bottom.

*A special way to "engineer" your marketing messages (used by companies such as General Mills Co, Dunkin Donuts, and Dos Equis beer) that (1) dramatically boosts engagement (2) jacks up the desirability of a product, and (3) quickly builds rock-solid trust.

*The "Hugh Hefner Subject Line" method that works so well, you'll get people opening your emails no matter what subject line you use.

*The frustrated writer's guide to writing engaging email intros that suck readers in like a souped-up Kirby vacuum cleaner.

*A knuckle-dragging email marketing strategy (taught by many highly successful entrepreneurs who should know better) that's almost certain to castrate your sales. Do this instead…)

*An "oldie but goodie" direct response marketing secret that can potentially boost your online sales conversion rate. (If you have an e-commerce business or sell online coaching or courses, then this easily applied secret is a no-brainer.)

*3 insider secrets for creating irresistible offers. (Full disclosure: the first two offer types aren't so secret. But the third one, well… I'd bet you dollars to donuts you're not using it.)

*Four little-talked-about ways to make your email copy more entertaining, memorable, and… more profitable.

*How to use an ordinary piece of paper to kill writer's block dead in its tracks.

*World-famous designer's secret for making people fall in love with your brand. (This eye-opening look into persuasion and influence can be easily applied to copywriting, too. Here's how…)

*A "no fuss no muss" way (taught by one of history's most successful direct response marketers) to quickly connect with your audience on a deep level while putting them in a buying frame of mind. Powerful.

*The "T&H" copywriting method for almost doubling the potency of your product benefits. (This was used by copywriting legend Eugene Schwartz in some of his most successful advertisements, and it can work for almost any product in any industry.)

*4 shockingly effective ways (used by some of today's savviest A-list copywriters) to boost your product or service's perceived value to the point where price almost becomes irrelevant.