«The Valuable Strategic Handbook for Social Media Managers» by Emanuele M. Barboni Dalla Costa

“A collection of valuable tips to better manage your online presence”.

Thanks to this book you will learn to:✔ Find your ‘social motivation’✔ Make your brand known online✔ Understand the sales funnel✔ To use social to increase sales✔ To understand if your service is suitable for online marketing✔ Learn about social CRM✔ The basics of personal branding✔ To have a clear and measurable focus✔ How to choose the perfect social✔ To know your audience better✔ The indispensable apps for managing your social networks✔ How to carry out a SWOT analysis in an intelligent way✔ How to analyse the online presence of a brand✔ How to boost your social media presence✔ The skills needed to work with social media

… and much more!

TABLE OF CONTENTSFind your social-motivation and leave nothing to chanceBrand Awareness: make your brand knownThe sales funnelSocial networks to increase the sales of your product or serviceThe tip: not all products are suitable for online salesSocial Customer Care: helping the customer before and after the saleAre you a professional? Set up a ‘Personal Branding’ strategyNo one forbids you to open a social profile just for funThe golden rules of your social presenceHow to choose the perfect social network (and generate loyal users)The deadly sins of marketingDo you really know your audience? An exercise to focus youDo you still need a website?Essential apps for managing social channelsHow to carry out a professional SWOT analysisHow to analyse a competitor’s online presenceHow to boost your social media presenceWhy you should start storytelling on social media5 techniques for generating creative ideasCreative processes for successful brand namingWhat skills does a digital creative need to get a job today?A small dictionary of web marketing