Tesla Company Analysis: Strategy, Marketing, Financials

Acquire the #1 Skill Needed For Investment banking, Private equity, and Consulting - Company analysis

What you'll learn
Learn how to perform strategic analysis
Leverage classic frameworks like SWOT and Five forces to analyze Tesla
Understand why "Tesla has a brand following that is second only to Apple"
Apply the 4Ps framework and understand what makes Tesla's marketing so powerful
Perform financial statement analysis to understand Tesla's historical performance
Study Tesla's growth, profitability, liquidity, and solvency
Forecast Tesla's 10-year financials
Prepare a complete DCF valuation model
Requirements
Students will need Microsoft Excel 2007, 2010, 2013, 2016, or 2018
Description
** Please be aware that this course is not an investment recommendation of any sort**What is the best way to learn financial modelling, valuation, corporate strategy, marketing fundamentals, and financial statement analysis?Go through a complete, real life case study.And which is arguably the hottest company in the business world today?Tesla Inc.This is the first online course attempting to teach several disciplines by combining them in a coherent and holistic case study of a company.In this course, we will touch on several important topics about Tesla:Business strategyMarketingFinancial statement analysisFinancial planning and forecastingValuationEach topic we discuss is a natural continuation of what you have learned from the previous one. This will allow you to understand Tesla’s business very well.It is a fascinating firm that has already made huge steps towards achieving its mission: accelerate the world’s transition to sustainable energy. The entire auto industry is focused on electric vehicles, in large part because of how successful Tesla has been in the last few years.Tesla is a more expensive company than well-established traditional auto industry players like BMW and Daimler.And yet it sells 20x-30x fewer cars compared to these companies.According to investment banking analysts “Tesla has a brand following that is second only to Apple’s”However, many analysts are uncertain whether the company has sufficient cash to sustain its growth and win a bigger portion of the market?Tesla has established itself as the main innovator in the EV field.But its CEO, Elon Musk, decided to open-source all of the company’s patents.This is but one reason why Mr Musk is seen as the most exciting entrepreneur of this generation.While many feel he can do no wrong, he also runs multiple multibillion-dollar businesses and it is unclear how much time he is able to spend on Tesla.On our journey, we will encounter and analyse many contradictions surrounding Musk and Tesla. This is precisely what makes Tesla a perfect case study. Our goal with this course was to create a holistic, 360 degrees experience, that studies multiple facets of the company.We are not simply going to study financial statements. We will do that, but we will explore the company from multiple perspectives.Strategy:How does Tesla intend to compete in the EV market?What are the company’s strengths, weaknesses, opportunities, and threats?Why is Tesla regarded as the ‘new Apple’?Which are the competitive advantages and traits that make the two companies similar?How is Tesla’s partnership with SpaceX going to help the company in the long-run?What is Tesla’s mission and vision? How does Tesla’s business look from a strategic perspective after performing the 5-forces analysis?What was the rationale behind Tesla’s merger with Solar City, the renewable energy company?How does renewable energy align with the electric vehicles business of the company?Marketing:Who is in Tesla’s target market?How could we describe the firm’s ideal customer?What kind of segmentation problems could Tesla run into in the future?Is the company’s pricing coherent with the competitive strategy it has chosen?How does Elon Musk leverage personal branding?Why will this help Tesla in the long run?Financial Statement Analysis:What do the company’s financial ratios show about historical performance?Is Tesla a growing business?How profitable is Tesla?How much working capital investment does the company need?How likely is it that Tesla will have liquidity difficulties in the near future?Are there any issues from a solvency perspective?Financial Modeling and Valuation:How to forecast vehicle deliveries over the next 10 years.How to forecast average selling price of the types of vehicles to be delivered over the next 10 years.What portion of revenues would expenses like Cogs and Opex account for?How to forecast fixed asset investments and working capital needs.How much is Tesla’s weighted average cost of capital?Is Tesla’s DCF valuation in line with its current market price?This course is perfect for aspiring financial analysts, investment bankers, business analysts, consultants, or corporate executives. The skills you will acquire are the perfect blend of soft and technical skills that will give you an edge in interviews.This course comes with Udemy's 30-day no questions asked money back guarantee. So, you have nothing to lose! Subscribe to the course and give it a try!Click the 'Take this course' button now! This will be one of the best decisions of your professional career!     

Overview

Section 1: Welcome! Course introduction

Lecture 1 Why a case study on Tesla?

Section 2: Strategy: How Tesla intends to win the battle

Lecture 2 Tesla's mission and vision statements

Lecture 3 Electric vehicles - Industry analysis

Lecture 4 More than an auto producer

Lecture 5 Porter's five forces analysis for Tesla

Lecture 6 The company lifecycle model

Lecture 7 Why Tesla resembles Apple: A focus on Tesla's competitive advantages

Lecture 8 The relationship between Tesla and SpaceX

Lecture 9 Competitive strategy

Lecture 10 Tesla SWOT analysis

Section 3: Marketing: Why Tesla ''has a brand following that is second only to Apple''

Lecture 11 Introduction to Tesla marketing

Lecture 12 Tesla's segmentation problem

Lecture 13 A proof of Tesla's brand strength

Lecture 14 Tesla's pricing

Lecture 15 Before or after savings?

Lecture 16 Federal tax incentives for EVs

Lecture 17 Tesla's distribution strategy

Lecture 18 Marketing communication

Lecture 19 Personal branding techniques used by Elon Musk

Lecture 20 How Elon Musk's personal branding helped Tesla

Section 4: Financial Statement Analysis: A look at Tesla's historical financials

Lecture 21 What you will see next in this section

Lecture 22 How to download Tesla's historical financials

Lecture 23 Calculating and analyzing growth and profitability ratios

Lecture 24 Calculating and analyzing liquidity ratios

Lecture 25 Calculating and analyzing solvency ratios

Section 5: Financial Planning: Forecasting Tesla's future financials (10 years)

Lecture 26 Organizing external inputs in a 'Drivers' sheet

Lecture 27 Forecasting Tesla's expected deliveries

Lecture 28 Comparing delivery figures with the ones of industry peers

Lecture 29 Estimating an average selling price of Tesla vehicles

Lecture 30 Calculating automotive revenue

Lecture 31 Peer comparison: Gross profit %

Lecture 32 Calculating automotive gross profit

Lecture 33 Calculating automotive cost of sales

Lecture 34 Forecasting 'energy' and 'services' revenue

Lecture 35 Calculating 'energy' and 'services' gross profit and cost of sales

Lecture 36 Forecasting operating expenses

Lecture 37 Building a fixed asset roll forward: PP&E

Lecture 38 Building a fixed asset roll forward: Capex forecasting

Lecture 39 Building a fixed asset roll forward: D&A schedule

Lecture 40 Peer comparison: D&A as a percentage of revenues

Lecture 41 Calculating DSO, DIO, DPO

Lecture 42 Fill in the P&L output sheet

Lecture 43 Calculating investments in working capital

Lecture 44 Forecasting Unlevered Free Cash Flow

Lecture 45 Forecasting other assets

Lecture 46 Forecasting other liabilities

Lecture 47 Completing Unlevered Free Cash Flow

Section 6: Valuation: Calculating enterprise value, equity value, and price per share

Lecture 48 Modeling Tesla's financing needs in the forecast period

Lecture 49 Calculating Net income

Lecture 50 Bridging Unlevered Free Cash Flow to Net Cash Flow

Lecture 51 Balancing the Balance sheet

Lecture 52 Estimating Weighted Average Cost of Capital (WACC)

Lecture 53 Performing Discounted Cash Flow valuation (DCF)

Lecture 54 Calculating enterprise value, equity value, and price per share

Lecture 55 Final comments

Aspiring financial analysts, consultants, investment bankers, private equity analysts,Individuals interested in advancing their career in Corporate finance,Anyone who wants to understand Tesla's business and is fascinated by the company