Technical WordPress SEO

Want to improve the search ranking of your WordPress site? Optimize it from the inside out. Learn technical SEO techniques that enhance the discoverability, structure, and performance of your website and get you to the top of search results. Madecraft instructor and marketing expert Brad Batesole starts with a general explanation of SEO architecture, which impacts how your pages are organized, nested, and linked. Brad then shows how to improve elements such as usability, media handling, mobile friendliness, and speed. He also reveals the technical tools and plugins that SEO pros use to improve performance and conduct diagnostics, such as web crawls and speed tests. By the end of this course, you will be able to go beyond keywords and optimize the very foundations of your WordPress website.

Topics include:

Exploring WordPress site architecture
Installing the right tools
Evaluating SEO plugins
Conducting an initial site crawl
Managing meta descriptions
Reviewing tags and titles
Changing permalink structure
Managing redirects
Migrating to HTTPS
Creating Robots.txt
Creating a sitemap
Choosing a good host
Configuring your domain structure
Configuring canonicals
Inserting structured data and schema
Optimizing images
Improving site performance