Strategic Thinking (Essential Managers) by Andrew Bruce, Ken Langdon
English | August 24, 2000 | ISBN: 0751327980 | 72 pages | MOBI | 0.77 MB
English | August 24, 2000 | ISBN: 0751327980 | 72 pages | MOBI | 0.77 MB
Learn how to define, develop, and implement a dynamic business strategy with "Strategic Thinking". This concise and informative guide shows you how to plan short- and long-term objectives, how to put together the right team for the right job, how to communicate your vision, and how to maintain a flexible approach by monitoring past performance and predicting future trends. It covers the essential tools of strategic management from SWOT analysis and feasibility studies to budgeting forecasts to give you a competitive edge in today's fast-moving business world.