Strategic Marketing Management

Digitization and marketing management, the art of strategic marketing, competitors strategy, Marketing strategy etc.

What you'll learn
Learn about measuring market demand
Learn marketing strategy
Learn about competitor strategy
Key important indicators in marketing management
Learn about tools of promotion
Learn the art of strategic marketing
Understand digitazation and marketing management
Requirements
No requirements
Description
Marketing as the management process of identifying, anticipating and satisfying customer needs for profit, has assume a unique dimension, I will say to the positive direction, in this modern times the way of doing business have change and change drastically. In fact now a can say with no fear of contradiction that monopoly  is almost gone, there is stiff competition in either develop or developing country. The customers choice is many, and the slogan for customer is not just being the king of the business but the owner of the business, failure to take care of the customer has cause a lot of multi billion dollar business to call for bankruptcy the days of deceiving the customer is gone.There are some things that every customer oriented organization should do in this modern times such as building customer satisfaction, measuring market demand, scanning the market environment, understand the consumer buying behavior and finally business buying behavior. when this is carefully observed it will help the business to know how best they can deal with their customers to ensure that there is mutual benefit between the organization and customers.There is no way a company can succeed when that company do not have a very good marketing strategy, because the strategy is the plan that the company is going to use to achieved its set objective, and without the strategy there is no way the objective can be achieved. In this modern times the failure of a company to carefully study the market and understand their competitors will spell doom for that organization, you need to carefully monitor the strategies of your competitors and develop the best plans to ensure that your company is always on top of competition. 

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Defining marketing for the 21st century

Lecture 3 Adapting marketing to new economy

Lecture 4 Building customer satisfaction

Lecture 5 Measuring market demand

Lecture 6 Scanning the market environment

Lecture 7 Consumer buying behavior

Lecture 8 Business buying behavior

Section 2: Marketing Strategy

Lecture 9 Choosing the target market

Lecture 10 Gathering the marketing mix

Lecture 11 Importance of marketing strategy

Section 3: Competitors Strategy

Lecture 12 Michael porters five force model

Lecture 13 Understand competitors motive and goals

Lecture 14 design intelligent system to deal with competitors company

Section 4: Key Important Indicators In Marketing Management

Lecture 15 Positioning of market offering

Lecture 16 Product development process

Lecture 17 Designing global market offering

Lecture 18 Product and handling strategy

Lecture 19 Country of origin effect on marketing

Section 5: Tools Of Promotion

Lecture 20 Advertising

Lecture 21 Sales promotion

Lecture 22 Public relations

Lecture 23 Direct Marketing

Section 6: Managing The Salesforce

Lecture 24 Design of the salesforce

Lecture 25 Managing salesforce

Section 7: The Art Of Strategic Marketing

Lecture 26 Market Learning

Lecture 27 Market sensing

Lecture 28 Market intuiting

Section 8: Digitazation And Marketing Management

Lecture 29 Introduction to online advertising model

Lecture 30 Facebook as a digital marketing tool

Lecture 31 Push and pull marketing strategy

Lecture 32 why data is the new holy grail for contemporary marketers

Lecture 33 How cutting edge technology has transformed the sales and marketing function

everybody, students, entrepreneurs, business people, managers, companies, marketers, researchers,consultants,business moguls etc