Strategic Marketing
Strategic Marketing by Prof Todd A Mooradian, Prof Kurt Matzler, Prof Lawrence J Ring
English | June 30, 2014 | ISBN: 099054270X | 412 pages | AZW3 | 15 MB
English | June 30, 2014 | ISBN: 099054270X | 412 pages | AZW3 | 15 MB
An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian, Matzler, and Ring provide readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.