Story Driven: Digital Business Strategy: How to start your own business

Starting a digital business requires a bullet proof strategy which is built to last because it is based on fundamental principles not hacks, short cuts and short term tactics.

This book takes you the step-by-step process of first building firm foundations on which to build your digital business.

Then shows you how to do this in a systematic and logical way by using the power of storytelling.

The process is ethical, transparent and pressure free putting prospects at their ease while they make the right decision for themselves.

The emphasis throughout is on being open and transparent and showing you the whole process behind building a long term business in an era when intrusive data driven Ads are less effective because cookies are being abrogated and Apple is clamping down on privacy intrusion.

The digital world is changing for the better… at last.

This digital business strategy helps you to build a long term business aligned with your core values whereby you will find yourself marketing with your audience not at them.

People everywhere do not like being pressured into buying.

We are all resistant to being pitched or sold to. This is unsurprising considering we are bombarded with advertising messages daily. Our BS metre is flashing on red. We don't believe outrageous promises. If they sound too good to be true. They are.

We want to make our own decisions in our own time.

That said, there is one person we trust implicitly.

Ourselves.

We believe in our own ideas. We act on them. We trust ourselves to carry them out.

Imagine being able to put across a logical sequence of new ideas in an ethical way that your ideal prospect will accept as their own. The ones who don't are not your potential customers. The more you qualify your prospects like this the more likely it is that you will find yourself working with great customers.

The goal is to ensure that you approach your business and your market with the right mindset by focusing on creating a story driven business rather than a competition based business.

A story driven business treats everyone as clients long before money changes hands. It focuses on making you indispensable to a small number of people who really love what you do, how you do it and will buy almost anything you want to sell.

This book will help you to…

• Build a firm foundation for your long term business based on 7 essential elements that will give average business the leverage it needs to become great.
• Escape from conventional thinking and go back to first principles so that you can take advantage of the new opportunities thrown up by the transition to a world where digital integrity is king.
• Implant new ideas in your potential customers' minds so they are ready to make a buying decision almost without question.
• Understand why telling stories helps you connect with your audience and them with you and why story driven content is the new cookie.
• Build long term sleeper assets that will ensure you attract only the highest quality leads who have a lot of experience serving clients in their area of expertise and are ready to take action.

Together, the above 5 points make up the outline of the exact system that I personally use to consistently get one strong lead per day in my inbox, enrol an average of 6 clients per month to my high-ticket offers, and earn an average of $30K/month (as a solopreneur).