Starting Your First Coaching Business

Beating the odds, surviving and thriving in your first year of running a coaching business

What you'll learn
Being clear what you want to achieve from your coaching business
Understanding coaching business models, choosing the right one for you
Understanding clients and identifying value creation
Developing a foundation business model as a year 1 coach
Developing a basic sales funnel aligned to your business model
Simple marketing approaches for a year 1 coach
Options for scaling and development into year 2
Requirements
This course is designed to help you consider how to start, launch and build your coaching business. No previous business experience is necessary
It does not teach coaching techniques
The course is suitable for those who are a) have completed coach training b) are in coach training now c) considering investing in training as a coach
Description
Lots of us enrol in coaching training or leave coach training school filled with coaching techniques we want to practice but lost when it comes to the business side of coaching.  In this course I focus on simple insight and a logical pathway for people who are great at coaching but feel lots when it comes to the business side of running a start-up.   My aim is to help you beat the odds and survive and thrive in your first year of a coaching business, setting things up for success.   In the course we look at your personal transition to running a coaching business, choices of the right business model for you and compare different styles of coaching business so you can consider what's going to work for you, looking at the pros and cons of each.   We look at the costs and hidden costs of running a coaching business and explore the relationship between the value we offer to clients and the value clients offer back to us in return.  We then transition into looking at the customer buying journey and how to use that insight to understand and connect with the things that are important to clients and the jobs, pains and gains they are looking to resolve.   Building on that understanding we go further into how customers buy and use that insight to develop a simple sales funnel for a first year coaching business that optimises customer flow into more valuable encounters whilst allowing those who are persistent browsers to be served but without incurring major cost.   We then explore the topic of niching dispelling lots of myths around what is and is not a niche and how you can use niching to focus your energy and attention and connect with clients and then we build on niching with some simple marketing thoughts and techniques for bringing the first few clients into your funnel, remembering retention and loyalty.   And finally we look forward to the end of your first year as a coaching business with thoughts around how you can optimise your business model and options for scaling into a successful year 2

Overview

Section 1: Introduction

Lecture 1 Welcome to the course

Lecture 2 Introduction and orientation

Lecture 3 Reasons for being a coach

Lecture 4 Coaching models

Lecture 5 Most common but worst model for new coaches

Lecture 6 Understanding the value of coaching

Lecture 7 Understanding clients

Lecture 8 Coaching models for your first year of trading

Lecture 9 Sales funnels

Lecture 10 Finding your niche

Lecture 11 Simple marketing and securing clients

Lecture 12 Scaling and looking ahead to year 2

This course is designed for people starting out on the journey of developing their own coaching business. It is suitable for people who have recently completed coach training, are in coach training now or are considering investing in coach training but want to look ahead to how to develop a viable business to repay their investment.,It's estimated 90% of new coach businesses fail within the first year. The course is intended to help students consider smart choices to improve their chances of making it into year 2 and beyond