Social Media Marketing And Content Marketing Mastery

Master Social Media Marketing and Management. Grow Your Successful Social Media Business.

What you'll learn
Learn how Social Media Marketing works For Business
Create an extensive and customised social media strategy, specific to individual client needs
Understand everything about Social Media Marketing
Understand how to analyse your performance and make adjustments to your strategy
Requirements
If you don’t like to learn digital marketing, this course may not be for you. This course is particularly designed for people who want every element of digital marketing under one umbrella. Digital marketing isn’t rocket science. If you have basic intelligence, you can do this digital marketing course online. Of course, a fundamental understanding of digital marketing will help.
Description
If you look out, you would see almost all businesses now understand the value of social media marketing and how it catapults a business from a mere newbie to a giant contributor to the marketplace. You will learn SMM incomplete details in this course.Whenever you want to eat at a place or want to go on a vacation, what would you do? You go to Google and search with words like ‘restaurants nearby’ or ‘a place to visit for a couple of days nearby’. And then Google helps you find the right searches so that you can choose something that you like. All of this is possible just because the businesses that want to get your attention to use digital marketing. Not only being the first name when you search for a restaurant or a holiday destination in your Google search but also constantly reaching out to you with the right content marketing, social media marketing strategy are parts of digital marketing. The scope of digital marketing is huge. And if you start learning about it, you would see that you would need at least a year to have a fundamental grip over digital marketing. We thought about this and tried to distil the most valuable information from digital marketing, so that, we can create a course that would be utterly valuable to you.In this course, you will learn what works and what does not work with online digital marketing and where to spend your time and effort. You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process. You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.

Overview

Section 1: Introduction

Lecture 1 What is SMM, Types of SM,

Lecture 2 Corporate Social Space

Lecture 3 5 SMM Pillars

Lecture 4 VSSCRM

Section 2: Introduction to CRM

Lecture 5 Summary, Scope of CRM

Lecture 6 Scope of CRM

Section 3: Strategy Audit

Lecture 7 Strategy Audit-Elements Template

Lecture 8 Steps in Audit

Lecture 9 Closing for Audit

Section 4: Buzzwords Objectives and Metrics

Lecture 10 SMM Buzzwords

Lecture 11 Marketing Objectives and Metrics

Lecture 12 Objectives & Metrics continues

Lecture 13 Metrics

Section 5: Social Media Channels

Lecture 14 Introduction

Lecture 15 Facebook Introduction

Lecture 16 Social Media Channels-Facebook

Lecture 17 Twitter Introduction

Lecture 18 Social Media Channels-Twitter

Lecture 19 LinkedIn Introduction

Lecture 20 Brand Case Study

Lecture 21 Instagram Introduction

Lecture 22 Pinterest Introduction

Lecture 23 Guides and Tips for picking Social Media

Section 6: SMM Networks and Plan

Lecture 24 Seven Network Categories

Lecture 25 Social Media Marketing Plan

Lecture 26 SMM Objectives and Metrics

Lecture 27 Steps in SMM Plan -Social Media Aggregators

Lecture 28 Mission Statement for SM Platforms

Lecture 29 Social Media Marketing Plan-Case Study

Lecture 30 Create or Improve your Social Accounts

Lecture 31 Create or Improve your Social Accounts Continued

Section 7: Tips - Create or Improve your Social Accounts

Lecture 32 Tips - Create or Improve your Social Accounts

Lecture 33 Tips - Create or Improve your Social Accounts Continues

Lecture 34 Social Media Inspiration

Lecture 35 Social Media Plan-Content

Section 8: Social Media Plan Ideas

Lecture 36 Social Media Command Centre

Lecture 37 Example of Social Media plan ideas

Lecture 38 More Examples of Social Media Plan Ideas

Lecture 39 Conduct Agile Market Research

Lecture 40 Serving as an Open Forum

Lecture 41 Hiring of an CSO

Lecture 42 Overcoming Cultural Obstacles

Lecture 43 Story Telling in Social Media Plans

Lecture 44 Social Media Playbook

Section 9: Agile Social Media Marketing

Lecture 45 Agile Social Media Marketing and Examples

Lecture 46 Agile Social Media Marketing-Case Study

Lecture 47 Agile Social Media Marketing-Case Study continues

Section 10: Social Media Marketing Solutions for Small Businesses-Platforms

Lecture 48 Social Media Marketing Solutions for Small Businesses-Platforms

Lecture 49 Social Media Marketing Solutions for Small Businesses-Platforms Continues

Section 11: Social Media Policy -Building Blocks

Lecture 50 Social Media Policy -Building Blocks

Lecture 51 Social Media Policy -Building Blocks Continues

Lecture 52 Social Media Policy -Building Blocks - Respecting Others

Lecture 53 Terrific Examples of Company Social Media Policies

Section 12: Interesting Social Media Platforms

Lecture 54 Interesting Social Media Platforms

Lecture 55 Interesting Social Media Platforms Continues

Section 13: Increase productivity-Useful Browser Extensions

Lecture 56 Increase Productivity

Lecture 57 Increase Productivity Continues

Lecture 58 PMO App and PMO APP Contest

Lecture 59 Increase productivity-Useful Chrome Browser Extensions

Lecture 60 7 Fantastic Schedule Management Apps

Lecture 61 Social Listening

Lecture 62 7 Steps to set up Social Listening Dashboard

Lecture 63 7 Steps to set up Social Listening Dashboard Continues

Lecture 64 5 Steps to creating a Social Listening Strategy

Lecture 65 Social Media Mix-8 steps

Lecture 66 Social Media Mix-8 steps Continues

Lecture 67 Social Media Management Intro and Tools

Lecture 68 Content Management vs Social Media

Section 14: Types Of Content

Lecture 69 Types Of Content-I

Lecture 70 Types Of Content-I Continues

Lecture 71 Types Of Content-II

Lecture 72 Content Management System

Lecture 73 Types Of Content Management System-Factors

Lecture 74 Types Of Content Management System

Lecture 75 Types Of Content Management System Continues

Lecture 76 Content Marketing-Objectives, Processes, People

Lecture 77 Social Media Content Plan

Lecture 78 Content Marketing Playbook

Lecture 79 5 Pillars of Content Marketing Strategy

Lecture 80 5 Pillars of Content Marketing Strategy Continues

Lecture 81 Content Marketing Framework-Process & Channels

Lecture 82 Content Marketing Framework-Audience

Lecture 83 Content Marketing Framework-Storytelling

Lecture 84 Conversation Marketing & Video

Lecture 85 Content Marketing Example

Lecture 86 Audience Engagement

Lecture 87 Buyer Persona

Lecture 88 B2B Buyer Mapping

Lecture 89 Content Marketing Framework-Measurement

Section 15: Content Marketing Tools

Lecture 90 Content Marketing Tools and SEO Analytics

Lecture 91 Content Marketing Tools-Marketing Automation

Lecture 92 Content Marketing Tools-Social Media

Lecture 93 Content Marketing Tools-Webinar

Lecture 94 Content Marketing Tools-Graphic creation

Section 16: Examples

Lecture 95 Content Marketing Examples 1

Lecture 96 Content Marketing Examples 2

Lecture 97 Content Marketing Examples 3

Lecture 98 Content Marketing Examples 4

Lecture 99 Content Marketing Examples 5

Lecture 100 Content Marketing Examples 6

Lecture 101 Content Marketing Examples 7

Lecture 102 Content Marketing Examples 8

Lecture 103 Content Marketing Examples 9

Lecture 104 Content Marketing Examples 10

No matter what profession you are in, you can do this course. This digital marketing certification course will teach you everything you need to learn to search for jobs (yes on social media) and also spread the words about who you are and how you can help.