Smash the Marketing Kingdom in the New Century: Behavior Marketing

The world of marketing is constantly changing. Now, the innovations of the scientific world and the analysis studies of marketing managers enable us to reach more accurate results. If you want to achieve success by breaking the traditional marketing rules in the digitalized marketing world, you should experience new expansions. This book will show you that many of the truths you think you know are wrong. It will give you the necessary information to run successful marketing campaigns and increase your product or service sales.

In particular, it will tell you how to integrate classical marketing with digital marketing. The sample marketing strategy plan and digital communication work will give you not only theoretical but also practical strategic information and studies that have been applied directly to international big brands. After that, all you have to do is to make a more advanced strategic plan by adding the necessary pluses for your product and brand.

Find out how the actual marketing system works by including digital integration of the purchasing process. Review your brand valuation guidelines. Know how interaction-based social media formulations need to work to be successful. Examine how PR should transition to digital integration according to the new rules. Take a look at what you need to know for behavioral marketing and rewrite the rules!

BEHAVIORAL CONCEPT IN MARKETING

Customer's Mind and the Subconscious Mind

Superconscious Mind Map

Emotional Domain Approach

Experience Field Approach

ANALYZING Purchasing BEHAVIOR

Emotional and Logical Behavior Approach by Channels

Analysis for Tracking Customer Behaviors

Use of Behavioral Segmentation in Marketing

Product Display and Indexing on Channels

Consumer Subconscious Configuration

Increasing Cognitive Fluidity

Trigger Uses in Marketing Content

Associating on Believed or Known Matters!

Have you studied Word Engineering?

Ide ntifying Sharp Lines of Content

What You Need for Your Website!

Social Chaos Power of Social Media

Product Diversity According to Strategic Plan

The Role of the Brand in the Digital Media

Brand/Product Usage in Search Engines

Being a Strong Brand in SEO!

Product Diversity According to Strategic Plan

Dealing with Negative Comments

What to Have in Social Media

Continue Digital Tracking

Data Management and Analysis Tools!

Location Based Ads and Trends

Video Analysis Methods in the Digital World

Advertising Usage in Digital Media Channels

Realizing Advertising Management in SEM!

Enter the Dark Web

FOCUSING SOME MARKETING ACTIVITIES

Channel Usage in Advertising Messages

Obtaining Data and Sales with the Use of Surveys

Marketing Approach with Maslow's Pyramid

Generation Z and Consumption Habits

Children and Digital Marketing

Training Period!

BRAND EQUITY WORKS

Capturing Customer Intimacy

Brand Channel Uses

What You Need To Do For Influencer Marketing

The Role of the Brand in the Media

Product Association Technique in Physical Sales

Social Responsibility Projects in Brand Marketing

Promotion on Social Media

PR Value in Marketing Analysis

MARKETING COMMUNICATION PLAN (CASE STUDY)

DIGITAL COMMUNICATION MANAGEMENT (CASE STUDY)

This book will not make you a good marketing expert, it will make you a good marketing guru with a real understanding of marketing. Get ready to bring down the marketing kingdom of the new century!