Small Business Guide to Logo File Formats

Are you planning on hiring a freelance graphic designer to design your small business’ logo? Are you having a hard time understanding all the different logo file formats and what you might need for your small business? Maybe you already have received your logo package from your designer and feel overwhelmed. This class is for small business owners who don't have experience with managing their graphic files. In this class, Joanne Lesk, will teach you all about different graphic file formats and break down what uses they have.
In this class, you will learn the following:
Colour Profiles The 3 main colour profiles and how important they are to your logo. CMYK, RGB and PMS are the 3 colour profiles that she works with creating a logo.
Bitmap vs. Vector FilesBitmap and vector images and the differences, pros, and cons of each.
Vector FilesWe will go more into detail about vector images and all the specific file formats like EPS, PDF, AI and SVG.
Bitmap FilesWe will be explaining more about bitmap images like JPG, GIF, PNG and TIFF.
Print vs. DisplayWe will talk about print and display resolutions. We will learn about resolution, pixels, PPI and DPI.
Branding GuidelinesWe will talk about branding guidelines and how they can help your business and if you need them. We will go on a walkthrough of Barre & Soul's branding guidelines. You can follow along here.
Joanne's goal is to take away any overwhelming feelings around talking to your designer or looking thru your logo package. If there’s one thing, we hope you take away from the class it’s that you don’t have to be a designer to understand the basics of logo file formats.
In this class, you will be creating a unique logo file format specific to your small business. Joanne provides a downloadable checklist that you can find in the project resources.