Salesforce B2C Solution Architect's Handbook

The ultimate handbook for new and seasoned Salesforce B2C Solution Architects who want to design seamless B2C solutions across the Salesforce Customer 360 ecosystem – including B2C Commerce, Service Cloud, and Marketing Cloud

Key Features
Give your customers a frictionless experience by creating a unified view of all their interactions
Get your architectural design right the first time and avoid costly reworks
Prepare for the B2C Solution Architect exam and Salesforce certification with practical scenarios following Salesforce best practices
Book Description
There's a huge demand on the market for Salesforce professionals who can create a single view of the customer across the Salesforce Customer 360 platform and leverage data into actionable insights. With Salesforce B2C Solution Architect's Handbook, you'll gain a deeper understanding of the integration options and products that help you deliver value for organizations. While this book will help you prepare for the B2C Solution Architect exam, its true value lies in setting you up for success afterwards.

The first few chapters will help you develop a solid understanding of the capabilities of each component in the Customer 360 ecosystem, their data models, and governance.

As you progress, you'll explore the role of a B2C solution architect in planning critical requirements and implementation sequences to avoid costly reworks and unnecessary delays. You'll learn about the available options for integrating products with the Salesforce ecosystem and demonstrate best practices for data modeling across Salesforce products and beyond.

Once you've mastered the core knowledge, you'll also learn about tools, techniques, and certification scenarios in preparation for the B2C Solution Architect exam.

By the end of this book, you'll have the skills to design scalable, secure, and future-proof solutions supporting critical business demands.

What you will learn
Explore key Customer 360 products and their integration options
Choose the optimum integration architecture to unify data and experiences
Architect a single view of the customer to support service, marketing, and commerce
Plan for critical requirements, design decisions, and implementation sequences to avoid sub-optimal solutions
Integrate Customer 360 solutions into a single-source-of-truth solution such as a master data model
Support business needs that require functionality from more than one component by orchestrating data and user flows
Who this book is for
This book is for professionals in high-level job roles that heavily rely on Salesforce proficiency. It's primarily written for B2C commerce architects, application architects, integration architects, as well as system architects, enterprise architects, Salesforce architects, and CTO teams looking to benefit from a deeper understanding of this platform. Before you get started, you'll need a solid understanding of data integration, APIs, and connected systems, along with knowledge of the fundamentals of business-to-consumer (B2C) customer experiences.

Table of Contents
Demystifying Salesforce, Customer 360, and Digital 360
Supporting Your Customers with Service Cloud
Direct-to-Consumer Selling with Commerce Cloud B2C
Engaging Customers with Marketing Cloud
Salesforce Ecosystem – Building a Complete Solution
Role of a Solution Architect
Integration Architecture Options
Creating a 360° View of the Customer
Supporting Key Business Scenarios
Enterprise Integration Strategies
Exam Preparation Tools and Techniques
(N.B. Please use the Look Inside option to see further chapters)