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    3. Sak Onkvisit - International Marketing: Analysis and Strategy

    Sak Onkvisit - International Marketing: Analysis and Strategy

    Posted By: hue
    Date: 12 May 2009 21:49:00
    Sak Onkvisit - International Marketing: Analysis and Strategy

    Sak Onkvisit - International Marketing: Analysis and Strategy
    Routledge | 2004 | ISBN: 0415311322 | Pages: 504 | PDF | 14.02 MB

    The main aim of International Marketing, is to provide solid foundations that are useful for explanation, prediction and control of international business activities. The authors have developed a strong conceptual and theoretical framework to help to understand international marketing problems and guide marketing decisions. The book combines both marketing applications and theoretical foundations, thus providing a good balance between theory and practice. Rather than just merely descriptive the approach is analytical and managerial.

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