Sally Hogshead & Dan Kennedy - Fascination Marketing System

This product is LIVE training AND modules, PDFs, etc. It’s a “Special GKIC Edition” and very similar, but not exactly, to Sally’s product: The Complete Fascination Business System. What does it take to be fascinating? It starts with gaining an understanding of how you blend two of the seven personality triggers in a way that sparks the intense interest of those around you.

Sally's five step system for doing this is to:

1) Identify your own fascination advantage. (To discover your fascination advantage for FREE, stay tuned)

2) Fascinate your audience in nine seconds or less. The average attention span in now nine seconds, which means in order to win over your prospect, customer, client or patient, you have to zero in on your fascination advantage in nine seconds or less. For example, if your advantage is prestige, then your prospect wants respect and results. You would fascinate your audience by over-delivering.

3) Communicate your highest value with the "Golden Triangle." The three sides of the Golden Triangle represent: the need or problem

your client needs solved, the opportunity your product or service has that allows you to solve the need, and your fascination advantage which is how you are most likely to add distinct value.

4) Optimize your team. Sally says that to optimize your team, you don't want to hire people that are like you. Instead you want to hire people that will add what you need and compliment your fascination advantage with their own fascination advantage.

5) Fascinate long-term to create lifelong clients. Think about some of the companies or people that continue to be fascinating such as Apple and Warren Buffet. By focusing on their "fascination advantage", they continue to lead their field. Using your fascination advantage long term causes loyalty and an audience willing to pay more for products and services.

Your personality is your ultimate asset. In fact, in many cases your personality doesn't just add value, it IS the value. The higher income you want and expect, the more it's about who you are and not what you do.


Look other Dan Kennedy's Videos:

Dan Kennedy - Unlocking the Secrets to Maximum Direct Mail Profits

Dan Kennedy - Moving Money Up The Pyramid

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Dan Kennedy and Bill Glazer - Unedited Superconference 2010

Dan Kennedy - Gkic Info Summit 2013

Dan Kennedy - Price Elasticity

Dan Kennedy – The Ultimate Lead Generation Machine

Dan Kennedy's Living Legend Formula

Dan Kennedy - 7 Figure Academy