Resouce-Based Theory: Creating and Sustaining Competitive Advantage
Resouce-Based Theory: Creating and Sustaining Competitive Advantage
Oxford University Press | July 5, 2007 | ISBN-10: 0199277680 | 350 pages | PDF | 1.2 MB
Oxford University Press | July 5, 2007 | ISBN-10: 0199277680 | 350 pages | PDF | 1.2 MB
The 'Resource-Based View of the Firm' has emerged over the last fifteen years as one of the dominant perspectives used in strategic management. It addresses the fundamental research question of strategic management: Why it is that some firms persistently outperform others?Resource-Based Theory provides a considered overview of this theory, including the latest developments, from one of the key thinkers in its development. In broad terms it offers an alternative to Michael Porter's approach, focusing more on the competences and capabilities of the firm, rather than its positioning in its chosen markets.