Rengen: The Rise of the Cultural Consumer - and What It Means to Your Business

The bad news: Many companies, the media, and even the general population still see America as an intellectual and cultural wasteland defined by reality television and fast food.
In this groundbreaking book, cultural specialist Patricia Martin challenges that presumption and argues that we are on the precipice of a major cultural renaissance. Who we are and what we care about is shifting-and a new set of imperatives, products, behaviors, and ambitions is emerging.
RenGen looks at the factors giving rise to this huge economic, social, and cultural shift, including:
A growing desire to express new ideas and concepts aesthetically
The renewed interest in learning fueled by the Internet
A longing to find a new order amongst endless complexity
Rising interest in enlightenment, evangelism, and reinventing oneself
Increased concern about political, social, and environmental issues
Based on extensive research with cultural experts/resources-including 1,400 marketing executives, major foundations including the Wallace Foundation, cultural institutions such as the New York Philharmonic, and "culture scouts" in major cities-RenGen provides a lens through which you can recognize and leverage the sea change occurring in your city, community, and the marketplace at large."
Chapman | 2002 | ISBN: 0000 | 336 pages | PDF | 3 MB
The good news: America is on the brink of a new renaissance.
The bad news: Many companies, the media, and even the general population still see America as an intellectual and cultural wasteland defined by reality television and fast food.
In this groundbreaking book, cultural specialist Patricia Martin challenges that presumption and argues that we are on the precipice of a major cultural renaissance. Who we are and what we care about is shifting-and a new set of imperatives, products, behaviors, and ambitions is emerging.
RenGen looks at the factors giving rise to this huge economic, social, and cultural shift, including:
A growing desire to express new ideas and concepts aesthetically
The renewed interest in learning fueled by the Internet
A longing to find a new order amongst endless complexity
Rising interest in enlightenment, evangelism, and reinventing oneself
Increased concern about political, social, and environmental issues
Based on extensive research with cultural experts/resources-including 1,400 marketing executives, major foundations including the Wallace Foundation, cultural institutions such as the New York Philharmonic, and "culture scouts" in major cities-RenGen provides a lens through which you can recognize and leverage the sea change occurring in your city, community, and the marketplace at large.