Real Estate Marketing in the Digital Era: Strategies for attracting more customers and selling more properties online

The way we buy homes and look for investment opportunities has changed dramatically in recent years. The traditional real estate business continues to rely on traditional sales channels: real estate fairs, home listing channels, and advertising through traditional media channels. The quality of contacts is decreasing while the demand for investment properties continues to increase.

Technology has created unlimited opportunities in real estate, and we are experiencing a second golden age in the industry. These opportunities are real, but only for the most visionary entrepreneurs with the motivation and drive to adopt new technologies in their business.

This is a real estate book. If you don’t work in this industry as a real estate business, developer, or construction company, don’t read this book. If you’re expecting to turn your business around overnight, don't read this book. If you think that digital transformation is a fad and not for you, please don't read this book.

But this book is for you if you believe there’s more out there than the traditional real estate fairs and home listing channels. If you suspect digital marketing has unlimited potential for your business but feel overwhelmed by so much technology and information, this book is for you. If you’ve recently implemented a digital marketing strategy in your business but are not getting the results you expected, stop what you’re doing and read this book.

Jorge Hernбndez is a telecommunications engineer who complemented his studies with the Award of Achievement in Digital Analytics program at the University of British Columbia, Canada. He is currently the CEO and Founder of Skyward SEO S.L., a digital marketing agency specializing in the real estate industry. In recent years, his company has helped hundreds of real estate companies generate online opportunities through the development of international Inbound Marketing strategies.

I you want to learn about real estate marketing or you want to build up a real estate marketing strategy for your business, do not contract a digital marketing agency yet, read this book first.