Radical Business: The Root of Your Work and How It Can Change the World

This book goes on my "sacred shelf" which holds half a dozen honored books that I use to provoke new thoughts.” –Cynthia M. Adams, founder, GrantStation.com

Do you have, work for, or dream of starting a business or organization that positively impacts the world while also turning a profit?

Radical Business is a blueprint for business owners and businesses ready to usher in a newer, practical form of doing business. By learning more about what a social enterprise is and how it can apply to any business, employee, activist, consumer, or citizen, we can use the golden rule as a catalyst for a different mindset.

Radical business is not a brand new operational system, it's a way of returning to the root or origin. A genuinely radical business goes back to its root purpose: to meet a customer's need, solve a problem, and provide value.

David Gaines outlines his Seven Seeds Framework for a truly radical business model, including:

Supply Chain: Behind Every Product Is a Story
Employees: Successful Brands Are Built By Happy Teams
Customers: What is Ethical Marketing?
Community: Fostering Healthy Interdependence
Competitors: A Rising Tide Lifts All Boats
Environment: Rethinking the Costs & Benefits to Going Green
Self: True Sustainability Requires Self Care

In Radical Business, Gaines provides real-life business insight with case studies of successful companies who have taken action to grow their profitability and positive impact. He provides actionable steps towards making a positive impact with in-depth analysis of supply chain, employee, customer, competitor, communal, and environmental interactions.