"Qualitative versus Quantitative Research" ed. by Sonyel Oflazoglu
"Qualitative versus Quantitative Research" ed. by Sonyel Oflazoglu
ITOe | 2017 | ISBN: 9535132865 9535132857 978953513285 9789535132868 | 100 pages | PDF | 1 MB
ITOe | 2017 | ISBN: 9535132865 9535132857 978953513285 9789535132868 | 100 pages | PDF | 1 MB
The objective of this book is to fill the gap combining several studies from qualitative and quantitative research methods. The book intends to contribute to better understanding of the application areas of qualitative research method and to show how these business practices in social sciences can stimulate in various areas.
The various chapters presented here follow several approaches that researchers explore in different context.
Contents
Preface
1 Qualitative Method Versus Quantitative Method in Marketing Research: An Application Example at Oba Restaurant
2 Ethnography of Naming as a Religious Identity: Case of Antakya
3 Research Methods in Library and Information Science
4 Assessment of Care for Cultural Competence in Healthcare Services: A Systematic Rewiev of Qualitative Studies
5 Limits and Possibilities to Combine Quantitative and Qualitative Approaches
1st true PDF with TOC BookMarkLinks