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Public Relations Writing and Media Techniques: Pearson New International Edition [Repost]
![Public Relations Writing and Media Techniques: Pearson New International Edition [Repost]](https://pixhost.icu/avaxhome/1d/1e/00671e1d.jpg)
Public Relations Writing and Media Techniques: Pearson New International Edition by Dennis L. Wilcox Bryan H. Reber
English | 2012 | ISBN: 1292040734 | 467 pages | PDF | 11.17 Mb
English | 2012 | ISBN: 1292040734 | 467 pages | PDF | 11.17 Mb
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today’s digital age.
The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today’s students. This text also serves as an invaluable resource for public relations practitioners in the field.