Psychology Based Branding

Branding Expert Debbie O'Connor looks at branding personalities, colours and shapes and the psychology attached to them.

What you'll learn
Three strategies to build a brand
Understand customer psychology
12 archetypes of branding personalities
What colour subconsciously means
How can we implement shapes into our brand
Requirements
No experience necessary
Description
Every brand has its own personality and when you can unlock your brands personality, you can reach extraordinary branding potential. We all love colour and shapes. But understanding the psychology of them can be incredibly helpful when developing a brand for your business. In this course, Branding Expert Debbie O'Connor looks at colours and the psychology attached to them, including the different meanings that these colours have in different cultures. For example, the colour blue is an appetite suppressant - so if you are in the catering, restaurant or cafe industry you don't want to use blue. Red can represent passion, but also Danger…. so how do you make the distinction when you are branding? Colour can be used deliberately once you know the psychology behind them. How do these colours reflect your brands personality? If you want to look further into how you can build a brand for your business, we have a full Brand Magic® Masterclass which gives you all the tools you need to build a personal or business brand.To learn more about branding you can sign up for the Brand Magic Masterclass online branding program that takes you step by step through building a brand for your business.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Branding Psychology of Personalities

Lecture 2 What are Brand Personalities?

Lecture 3 Who not what

Lecture 4 Caregiver, Creative & Entertainer

Lecture 5 Explorer, Innocent & Hero

Lecture 6 Magician, Neighbour & Rebel

Lecture 7 Ruler, Sage & Seducer

Lecture 8 Top Tips

Section 3: Branding Psychology of Colours

Lecture 9 Psychology of Red

Lecture 10 Psychology of Yellow

Lecture 11 Psychology of Blue

Lecture 12 Psychology of Green

Lecture 13 Psychology of Orange

Lecture 14 Psychology of Purple

Lecture 15 Psychology of Pink

Lecture 16 Psychology of Black

Lecture 17 Psychology of White

Section 4: Branding Psychology of Shapes

Lecture 18 Meaning of Shapes

Lecture 19 All of the Shapes

Lecture 20 Squares and Rectangles

Lecture 21 Triangles

Marketing Coordinators,Home Business,Marketing Strategist,Branding Strategist