Product Management: Zero To Hero Guide For Non-Technical Pms

From Concept to Launch - A Step-by-Step Guide to Effective Product Management

What you'll learn

Discover market trends and customer needs through research and analysis

Master the process of defining product vision and road mapping

Develop skills in prioritizing and making informed product decisions

Implement effective go-to-market strategies for product launch

Determine appropriate pricing strategies and tactics.

Analyze competitors and assess market gaps

Execute successful stakeholder management and collaboration techniques

Requirements

No pre-requisites, although familiarity with basic business concepts is helpful

Description

Are you new to non-technical product management and looking to launch your own product or build a successful career in this field? Struggling to figure out where to start?This comprehensive course is designed specifically for beginners like you. You'll learn everything you need to know to take your product skills to the next level and launch successful products with confidence.In this course, you will:Discover how to develop a product strategy that meets your customers' needsStep-by-step, learn the product management process, from ideation to launchGain a solid understanding of the essential product management techniques and best practicesLearn how to work effectively with cross-functional teams and communicate with stakeholdersExplore the key metrics for measuring product success and making data-driven decisionsWhy is this course different?This course is designed specifically for non-technical product managers, offering a beginner-friendly and easy-to-understand approach to product management.It covers all the key aspects of product management, from ideation to launch, providing a comprehensive understanding of the fieldIt's hands-on and practical, with real-world examples and activities that allow you to put your learning into practiceIt's taught by industry expert with years of experience in product management, giving you access to the latest best practices and insights.Take your first step towards a successful product management career. Enroll now and discover how to go from Zero to Hero in product management!See you inside the course!!

Overview

Section 1: Introduction to Non-Technical Product Management

Lecture 1 Introduction

Lecture 2 What is Product Management & Who is a Product Manager?

Lecture 3 Course Resources

Lecture 4 Typical day of a Product Manager

Lecture 5 Technical vs Non-Technical Product Management

Lecture 6 Role & Responsibilities of a Product Manager

Lecture 7 Skills and Qualifications required for a Product Manager

Lecture 8 Practice Exercise

Section 2: Product Lifecycle

Lecture 9 Introduction to Product Life cycle

Lecture 10 Product Life cycle: Example

Lecture 11 Identifying Product Life Cycle Stage

Lecture 12 Product Life Cycle: Challenges

Lecture 13 Practice Activity

Section 3: Product Management Process

Lecture 14 Idea Generation

Lecture 15 Product Planning

Lecture 16 Product Planning: Example

Lecture 17 Product Development

Lecture 18 Product Launch

Lecture 19 Product Management

Lecture 20 Marketing & Sales

Lecture 21 Practice Activity

Section 4: Market Research & Product Vision

Lecture 22 Primary & Secondary Market Research

Lecture 23 Market Research: Example

Lecture 24 User Personas

Lecture 25 Product Vision

Lecture 26 Practice Activity

Section 5: Product Tracking & Iterative Improvement

Lecture 27 Introduction to Product Performance Metrics & Iterative Improvement

Lecture 28 Types of Performance Metrics

Lecture 29 Types of Performance Metrics: Usage Metrics

Lecture 30 Types of Performance Metrics: Adoption Metrics

Lecture 31 Types of Performance Metrics: Engagement Metrics

Lecture 32 Types of Performance Metrics: Monetization Metrics

Lecture 33 Types of Performance Metrics: Satisfaction Metrics

Lecture 34 Types of Performance Metrics: Quality Metrics

Lecture 35 Product Update or Refresh

Lecture 36 Competition Benchmarking

Lecture 37 Practice Activity

Section 6: Product Financials & Profitability

Lecture 38 Product Financials & Profitability

Lecture 39 Product's Profit & Loss Statement

Lecture 40 Cost & Benefit Analysis

Lecture 41 Product Profitability

Lecture 42 Practice Activity

Section 7: Product Sales & Marketing

Lecture 43 Introduction to product Sales & Marketing

Lecture 44 Product Advertising

Lecture 45 Product Pricing

Lecture 46 Product Go to Market Strategy

Lecture 47 Product Sales Strategy

Lecture 48 Product Sales & Promotions

Lecture 49 Product Public Relations

Lecture 50 Practice Activity

Section 8: Managing Product Stakeholders

Lecture 51 Introduction to Effective Management of Stakeholders

Lecture 52 Brand Marketing & Finance as Stakeholders

Lecture 53 Legal Compliance, Operational Risk,Technology & Customer Service as Stakeholders

Lecture 54 Practice Activity

Section 9: Leadership & People Management

Lecture 55 Introduction to Leadership & People Management

Lecture 56 Alignment with Senior Leadership

Lecture 57 Product Ethics & Responsibility

Lecture 58 Practice Activity

Section 10: Congratulations!

Lecture 59 About your certificate!

Non-technical product managers who are looking to improve their product management skills and knowledge,Individuals who are just starting out in the product management field or have limited experience and are looking to gain a comprehensive understanding of the product management process